Startacus
Join Now! /

Run An Empire - the lowdown on the AR running game...

Startacus RSS

by Startacus Admin

Augmented reality gaming and physical exercise combined, thanks to Run An Empire, the location-based strategy game for runners and walkers.


run an empire logoOne popular genre of video game is strategy, in which the player takes command of an entire civilisation and builds them up from cave-dwellers to all-conquering world powers. Or builds a pretty garden and maintains it. Usually, players sit behind a keyboard and mouse and watch as the tiny digital people run about like ants doing all the work, and the most exercise they get from the game is to their clicking finger.

Obviously, these are not intended to be physical exercise games. But what if they could be? What if you could build up a digital civilisation at the same time as getting fit and healthy?

London-based Location Games has created Run an Empire on that very idea. The location-based app is a fun way to keep motivated to run, jog, or walk using, obviously, gamification.

close up of campThe idea is simple: you take control of a civilisation and by walking or running in real life, you conquer more territory in the game. Earn in-game rewards and take your civilisation out of the mud and into the stars by leading them through the ages. The more land you conquer, and the more regions that you build on, the more money you earn to expand further. Make decisions for your civilisation as you go. Battle against other players/runners in your area to not only stay levels ahead, but to take control of castles in your neighbourhood.

The game is available for Android and iOS, and it just adds a fun extra to your runs. It sits on your phone or links to your Strava account, so you aren’t trying to run and tap at your screen at the same time. We like that the competitive angle is not only an additional way to keep motivated, but it also stands to help you meet other runners or walkers and make new friends.

Run an Empire released last summer, after raising over £23,000 on Kickstarter, and by the end of the year it already had over 40,000 players. Location Games hopes to make this 10 million by the end of 2019. We don’t know how easy that will be to achieve, but we do know that Run an Empire will give other location-based exercise apps a run for their money!

If you like fitness apps and health startups, you might also want to read up on:

RUNVI - the insole fitness tracker

snap40 - wearable tech for health

 


Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 14th April 2019

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
  • The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
  • Lloyd's Lab announces third round of applications 3rd Jun 2019 From data sharing to next generation claims, insurance industry focused tech startups are currently being sought after to join Lloyd's Lab cohort 3.
  • Startup Exhibitor package at Digital DNA 2019 28th May 2019 New startup exhibitor package at Digital DNA 2019 gives startups access to 150 Speakers, an estimated 3,000 attendees, 121 investor meetings, a startup pod to exhibit and 4 x 1 full-access exhibition tickets!
Startacus
Check us out at our Google+ page!