Rormix Startup Diary: Useful tips for pitching to journalists
by Startacus Admin
#discover: Useful tips for pitching to journalist
Pre-Christmas the Rormix Startup Diary focused on getting media coverage and to link in nicely, Agi, PR and marketing team member of Rormix return with her latest and last startup diary post with some useful tips for pitching to journalists...
"Hey guys,
I’m back for my final blog post and I thought I’d share what we learnt from an editor-in-chief at a conference a few months back.
First of all, it’s important to know that all journalists have personal preferences when it comes to being pitched to – what works for one, doesn’t necessarily work for the other one.
If you’re lucky enough to attend talks and conferences where your ‘target’ journalists speak – and I think this goes without saying – make the best of that opportunity. A lot of your questions might be answered during the talk, but if not, you can always ask them afterwards. Walking up to them and making a 30 seconds introduction might also be a good idea to make a longer-lasting impression – helps with follow-up emails, too.
Researching your target publication and journalist is also key – but make sure to leave their personal Twitter, etc alone. Also, sending an email and calling the journalist immediately afterwords to check they’d received it is a big no no.
The perfect pitch is short and to the point. You probably want to include a time frame for launch/update so the journalist knows how to plan their features. Be careful when you offer exclusives, as nobody likes being second – and a quick Google search easily gives you away –, but this doesn’t mean you should keep your previous features a secret.
Once again, personal preferences will determine what the journalist likes for a subject line. A safe choice is writing your company name and what you do in 5 words, but if you have a chance to ask the journalist directly what they prefer that will probably help get your foot in the door.
Putting a press page and linking it to your website is a nice touch, that way you don’t have to email big attachments when you’re pitching to journalists. Make sure to include an HD logo they can download, your contact details, some basic details about your company, and do a separate section for the press coverage you’ve received so far.
Most importantly, make sure to come up with a killer news angle, and provide an interesting story whenever you pitch. Keep your brand and public image consistent and unique so you stand out from the crowd.
That’s all, I hope you’ve enjoyed my weekly blog posts and you’ve learned something useful from my constant blabbing.
Best of luck to all of you and if you ever want to give us some feedback or want to get in touch otherwise, feel free to do so.
#discover the free app:
#discover us on Facebook
www.facebook.com/rormix
"Cheers Agi and we wish you and all the Rormix team all the best for 2014!" If like Rormix you want to share your startup diary on Startacus give us a shout at [email protected] to chat."
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Aiming to improve workflow and increase business productivity, Oroson is an SaaS platform that allows you and your team to manage all your content together, in one handy online place.
Time is ticking to apply to Rising Stars, Tech Nation's new competition to find the UK’s most ambitious early-stage tech startups.
The SaaS startup that helps you "create the buzz you need, for less"...
Why it is important for business leaders to review their inclusivity strategies and how this can benefit their business as a whole.
Applied - The recruitment platform that will help you hire fairer, faster, and retain hires for longer...
Branswer - The lowdown on the startup that will help you write content on brand, every time...
Using satellite imagery, combined with machine learning techniques, AgTech startup CropSafe are on a mission to accurately detect and predict impending diseases within farmers crops.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
UK Chancellor Philip Hammond chose his Conservative Party Conference speech to suggest that he wouldn’t wait for an international consensus on digital services taxation.
Published on: 6th January 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Oroson aims to be the content hub to rule them all 18th Oct 2018 Aiming to improve workflow and increase business productivity, Oroson is an SaaS platform that allows you and your team to manage all your content together, in one handy online place.
- Is your startup a rising star? 18th Oct 2018 Time is ticking to apply to Rising Stars, Tech Nation's new competition to find the UK’s most ambitious early-stage tech startups.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
