Rormix Startup Diary #discover: The Short Life of RorBeat
by Startacus Admin
#discover: The Short Life of RorBeat – The First Artists and The Road Leading to Rebranding
Hey guys, it’s Agi here. In my previous blog I wrote about the idea behind Rormix, and what we do here exactly. But as you all know, having a good idea
is just the beginning. That’s why I thought it would be good to share with you the lessons we learnt in the first few months.
Rormix went by the name RorBeat when it was first launched in January 2013. May I say, it was one of those, ‘It seemed like a good idea at the time’ moments. Anyway, the idea was more or less mapped out, the RorBeat YouTube channels were created and the then 2-piece team, Amman and Emma were ready to upload content on those channels.
Searching the world wide web for quality content was one thing. Convincing the artists it was worth partnering with us was a completely different story. Bands we were friends with was an obvious starting point, and it was clear all the work needed to be done via Skype because we didn’t have anything to show them at that point.
The calls lasted about 20 minutes on average and the artists usually didn’t believe someone would promote them for free. The most common question around that time was, ‘So, what’s the catch?’ The other common issue was that artists took their time returning the permission statements – which were essential to get started.
There was no easy way or shortcut to get the partnerships with the artists going, so Amman and Emma just had to figure out what worked and what didn’t based on their previous conversations with artists. Fortunately, Roundwaves was already ticking over nicely, and that provided a good starting point for a successful conversation. Also, there were bands who were quite easygoing, and soon content started coming in.
Things were looking up content-wise, and the time came when the workload required a new team member, so Chris came on board – all good news. But the name RorBeat just didn’t sit quite right with anyone. Finally, the decision was made to rebrand the company, and – after many hours of brainstorming – the real Rormix was finally born.
#discover the free app:
http://ror.mx/ios
http://ror.mx/andorid
#discover us on Twitter: @rormix
Cheers Agi and look forward to catching up on your startup diary next week.
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Karen Meager, co-founder of Monkey Puzzle Training shares some insights on how leadership has changed in the last decade, and what it takes to be a great leader today.
Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Fashion innovation thanks to Italian Artisan and its B2B one-stop marketplace that connects international brands with hard-to-get authentic artisans.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
Published on: 10th November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Freightify secures $12M funding round to power digital transformation for freight forwarders 2nd Feb 2023 Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
