Home » Culture » Rormix Startup Diary #discover: The Short Life of RorBeat
Rormix Startup Diary #discover: The Short Life of RorBeat
by Startacus Admin
#discover: The Short Life of RorBeat – The First Artists and The Road Leading to Rebranding
Hey guys, it’s Agi here. In my previous blog I wrote about the idea behind Rormix, and what we do here exactly. But as you all know, having a good idea is just the beginning. That’s why I thought it would be good to share with you the lessons we learnt in the first few months.
Rormix went by the name RorBeat when it was first launched in January 2013. May I say, it was one of those, ‘It seemed like a good idea at the time’ moments. Anyway, the idea was more or less mapped out, the RorBeat YouTube channels were created and the then 2-piece team, Amman and Emma were ready to upload content on those channels.
Searching the world wide web for quality content was one thing. Convincing the artists it was worth partnering with us was a completely different story. Bands we were friends with was an obvious starting point, and it was clear all the work needed to be done via Skype because we didn’t have anything to show them at that point.
The calls lasted about 20 minutes on average and the artists usually didn’t believe someone would promote them for free. The most common question around that time was, ‘So, what’s the catch?’ The other common issue was that artists took their time returning the permission statements – which were essential to get started.
There was no easy way or shortcut to get the partnerships with the artists going, so Amman and Emma just had to figure out what worked and what didn’t based on their previous conversations with artists. Fortunately, Roundwaves was already ticking over nicely, and that provided a good starting point for a successful conversation. Also, there were bands who were quite easygoing, and soon content started coming in.
Things were looking up content-wise, and the time came when the workload required a new team member, so Chris came on board – all good news. But the name RorBeat just didn’t sit quite right with anyone. Finally, the decision was made to rebrand the company, and – after many hours of brainstorming – the real Rormix was finally born.
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