Rormix Startup Diary #discover: The Short Life of RorBeat
by Startacus Admin
#discover: The Short Life of RorBeat – The First Artists and The Road Leading to Rebranding
Hey guys, it’s Agi here. In my previous blog I wrote about the idea behind Rormix, and what we do here exactly. But as you all know, having a good idea
is just the beginning. That’s why I thought it would be good to share with you the lessons we learnt in the first few months.
Rormix went by the name RorBeat when it was first launched in January 2013. May I say, it was one of those, ‘It seemed like a good idea at the time’ moments. Anyway, the idea was more or less mapped out, the RorBeat YouTube channels were created and the then 2-piece team, Amman and Emma were ready to upload content on those channels.
Searching the world wide web for quality content was one thing. Convincing the artists it was worth partnering with us was a completely different story. Bands we were friends with was an obvious starting point, and it was clear all the work needed to be done via Skype because we didn’t have anything to show them at that point.
The calls lasted about 20 minutes on average and the artists usually didn’t believe someone would promote them for free. The most common question around that time was, ‘So, what’s the catch?’ The other common issue was that artists took their time returning the permission statements – which were essential to get started.
There was no easy way or shortcut to get the partnerships with the artists going, so Amman and Emma just had to figure out what worked and what didn’t based on their previous conversations with artists. Fortunately, Roundwaves was already ticking over nicely, and that provided a good starting point for a successful conversation. Also, there were bands who were quite easygoing, and soon content started coming in.
Things were looking up content-wise, and the time came when the workload required a new team member, so Chris came on board – all good news. But the name RorBeat just didn’t sit quite right with anyone. Finally, the decision was made to rebrand the company, and – after many hours of brainstorming – the real Rormix was finally born.
#discover the free app:
http://ror.mx/ios
http://ror.mx/andorid
#discover us on Twitter: @rormix
Cheers Agi and look forward to catching up on your startup diary next week.
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
EISA Survey reveals how key growth businesses needing investment now may disappear within 12 months if Government fails to act
Selfie Salon wants you to join the #selfiesalon movement to #stayhomesavelives by showing your support in taking a before-and-after beauty self-grooming picture!
Coronavirus. How do you survive as a business owner with minimal or no business at all? Consider the following tips...
Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
A UK-based social enterprise Lanterne, has developed, and is soon to launch, Keep Your Distance, a free app that will help us observe social distancing.
Bring! is a digital grocery tool that simplifies grocery shopping for you and anyone you are shopping for.
In a bid to help brands during the current pandemic, the GreenJinn grocery app makes some rapid changes to its service
Coronavirus & furloughing employees. Nichola Hailes of Payfit looks to answer some of the most frequently asked questions about the job retention scheme.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
Published on: 10th November 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Industry survey indicates impact of COVID19 on growth businesses needing investment 7th Apr 2020 EISA Survey reveals how key growth businesses needing investment now may disappear within 12 months if Government fails to act
- Save Our Startups campaign launched 5th Apr 2020 Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
