Rormix Startup Diary #discover: The Short Life of RorBeat

by Startacus Admin
#discover: The Short Life of RorBeat – The First Artists and The Road Leading to Rebranding
Hey guys, it’s Agi here. In my previous blog I wrote about the idea behind Rormix, and what we do here exactly. But as you all know, having a good idea is just the beginning. That’s why I thought it would be good to share with you the lessons we learnt in the first few months.
Rormix went by the name RorBeat when it was first launched in January 2013. May I say, it was one of those, ‘It seemed like a good idea at the time’ moments. Anyway, the idea was more or less mapped out, the RorBeat YouTube channels were created and the then 2-piece team, Amman and Emma were ready to upload content on those channels.
Searching the world wide web for quality content was one thing. Convincing the artists it was worth partnering with us was a completely different story. Bands we were friends with was an obvious starting point, and it was clear all the work needed to be done via Skype because we didn’t have anything to show them at that point.
The calls lasted about 20 minutes on average and the artists usually didn’t believe someone would promote them for free. The most common question around that time was, ‘So, what’s the catch?’ The other common issue was that artists took their time returning the permission statements – which were essential to get started.
There was no easy way or shortcut to get the partnerships with the artists going, so Amman and Emma just had to figure out what worked and what didn’t based on their previous conversations with artists. Fortunately, Roundwaves was already ticking over nicely, and that provided a good starting point for a successful conversation. Also, there were bands who were quite easygoing, and soon content started coming in.
Things were looking up content-wise, and the time came when the workload required a new team member, so Chris came on board – all good news. But the name RorBeat just didn’t sit quite right with anyone. Finally, the decision was made to rebrand the company, and – after many hours of brainstorming – the real Rormix was finally born.
#discover the free app:
http://ror.mx/ios
http://ror.mx/andorid
#discover us on Twitter: @rormix
Cheers Agi and look forward to catching up on your startup diary next week.
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.

The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.

With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 10th November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.