Rormix Startup Diary #discover: The Short Life of RorBeat
by Startacus Admin
#discover: The Short Life of RorBeat – The First Artists and The Road Leading to Rebranding
Hey guys, it’s Agi here. In my previous blog I wrote about the idea behind Rormix, and what we do here exactly. But as you all know, having a good idea
is just the beginning. That’s why I thought it would be good to share with you the lessons we learnt in the first few months.
Rormix went by the name RorBeat when it was first launched in January 2013. May I say, it was one of those, ‘It seemed like a good idea at the time’ moments. Anyway, the idea was more or less mapped out, the RorBeat YouTube channels were created and the then 2-piece team, Amman and Emma were ready to upload content on those channels.
Searching the world wide web for quality content was one thing. Convincing the artists it was worth partnering with us was a completely different story. Bands we were friends with was an obvious starting point, and it was clear all the work needed to be done via Skype because we didn’t have anything to show them at that point.
The calls lasted about 20 minutes on average and the artists usually didn’t believe someone would promote them for free. The most common question around that time was, ‘So, what’s the catch?’ The other common issue was that artists took their time returning the permission statements – which were essential to get started.
There was no easy way or shortcut to get the partnerships with the artists going, so Amman and Emma just had to figure out what worked and what didn’t based on their previous conversations with artists. Fortunately, Roundwaves was already ticking over nicely, and that provided a good starting point for a successful conversation. Also, there were bands who were quite easygoing, and soon content started coming in.
Things were looking up content-wise, and the time came when the workload required a new team member, so Chris came on board – all good news. But the name RorBeat just didn’t sit quite right with anyone. Finally, the decision was made to rebrand the company, and – after many hours of brainstorming – the real Rormix was finally born.
#discover the free app:
http://ror.mx/ios
http://ror.mx/andorid
#discover us on Twitter: @rormix
Cheers Agi and look forward to catching up on your startup diary next week.
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Applied - The recruitment platform that will help you hire fairer, faster, and retain hires for longer...
Branswer - The lowdown on the startup that will help you write content on brand, every time...
Using satellite imagery, combined with machine learning techniques, AgTech startup CropSafe are on a mission to accurately detect and predict impending diseases within farmers crops.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
UK Chancellor Philip Hammond chose his Conservative Party Conference speech to suggest that he wouldn’t wait for an international consensus on digital services taxation.
The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
The innovative startup which “helps you build happy, productive teams by creating amazing onboarding experiences for new hires.”
Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
Published on: 10th November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
- Six startups join Goldacre’s inaugural RElab accelerator programme 9th Oct 2018 Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
- Emily Crisps bags healthy £1m investment 4th Oct 2018 Emily Crisps raises over £1 million investment from Seedrs campaign to support expansion for it's healthy alternative to traditional potato crisps and fruit snacks.
