Rormix Startup Diary - #discover: the road to media coverage
by Startacus Admin
This week the Rormix Startup Diary returns with some thoughts on getting media coverage...
#discover: the road to media coverage
"Hey guys,
I’m back and I thought I’d tell you a bit about what we did once our app became available on the app stores.
So we built this app and polished it to a point where it was good enough to put it on the app store – and we prepped ourselves to see what people had to say about it.
Once we were done harassing all our friends and family about downloading it, and letting us know what they thought (if they hadn’t already) we continued 
by asking all our artists to tell their fans about our app, which generated a nice amount of downloads.
But obviously this well was going to run dry eventually, so we started looking at new ways of promoting our app. Our best bet was getting journalists’ attention and getting coverage for Rormix – always easier said than done.
Fortunately we had a few connections through Roundwaves, so we made the most of those. We tried many different approaches, such as emailing journalists, and tweeting them, always trying to be realistic about where we were as a startup and what coverage was going to help us move forward.
This meant we started out by contacting local media – as our app was still quite new, we didn’t want to be featured on big outlets before we refined the app. We found our unique angle to the Rormix story, and soon enough we got featured on local newspapers and blogs.
We were lucky enough to be invited to talk at conferences and do several pitches which gave us a chance to network and introduce ourselves to a lot of people. These opportunities eventually lead to others, and Rormix started snowballing.
In conclusion, our advice to you is to find a great angle to your story that makes you stand out, and just keep pushing it – whether on Twitter, Instagram, Reddit, in person, or via email is entirely up to you. Just be creative – but appropriate – about the methods you chose.
Next week I’ll blog about the advice we picked up during a conference – dos and don’ts of going after journalists."
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Published on: 14th December 2013
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