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Rormix Startup Diary - #discover: Life after the App store

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by Startacus Admin

Thinking of submitting your App to the App store? Rormix return with their latest startup diary post on what you should keep in mind before doing just that...

"Hi everyone,

As promised last week, I’ll elaborate a bit on what you should keep in mind before you submit to the app stores.Rormix

First let me just say, developing for Android - not just iOS - proved to be one of the best decisions we’ve ever made – the download stats and the number of publications say so anyway.

Submitting to the app stores

When you’re planning to submit to the respective app stores you need to remember that Apple’s App Store takes 5+ business days to approve your app. All the new apps submitted by new developers are tested manually. Also, they are very likely to test your app on an iPad, even if you tick the iPhone box only – as it’s part of the app store guidelines that your app work on both. In addition, you can’t change the screenshots on iOS unless you release an update, so make sure you get them right the first time.

Things are much quicker and easier with Android’s Google Play Store. They approve your app within a few hours and you can change your screenshots whenever you want to.


If you plan on submitting to different countries’ app stores, it might be worth thinking about localisation from the start - retrofitting is a real pain. You might know people whose first language isn’t English, and chances are, they will know a few people who can translate words for you. It is important to remember though that some words in some languages are much longer than English.

Version updates

App store updates can take just as long as the first version so don’t submit it until its absolutely ready. You also need to give a description when you send an update to iOS. Once again, Android only takes a couple of hours.


For both Android and iOS the stats are limited, you will need to prepare to keep you own stats offline.

Ratings and comments

You can prompt your users and ask them to review your app, but you don’t want to overdo it – you’ve probably come across apps that had one too many push notifications, review prompts and what not, and you just ended up uninstalling the app.

With iOS when you release an update you hide all reviews for that version. That doesn’t mean they are deleted – the older reviews still exist but are not as prominent.

With Android you can reply to comments and feedback, so if users find any bugs you can inform them when you have fixed it.

#discover the free app:

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Published on: 8th December 2013

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