Rormix returns! The brand new Rormix iOS app
by Startacus Admin
Rormix return with a new diary post, with new news, advice and with an exciting update on their music discovery App...
#discover: The brand new Rormix iOS app
Hi everyone,
Rormix have been relatively quiet in the past few months - but we haven’t fallen off the grid, we’ve just been incredibly busy. And now we return with great news!
Our biggest news is that we’ve released our baby, which we’ve been working on in the past few months: A brand new, native iOS app with 
many new, interesting features and a complete redesign.
There are quite a few reasons behind this decision. First of all, the old version was an MVP, which only served the purpose of testing to see if our business idea was viable. Since it was sort of a test version, we used PhoneGap to build it and push it out there as soon as possible. It was our best bet for version 1.0, but had its limitations when it came to expanding our services.
Another reason was that we faced a problem - our monthly active users kept dropping. From that we figured we needed to step up our game and add features to pull them back in. But, as I said, it was very limited what we could do in PhoneGap, so we needed to start again from scratch.
We pride ourselves on our discovery feature, so we had many brainstorming sessions to find new ways to improve it. Eventually we settled on allowing users to scan their music library and make recommendations based on the artists they have added. Allowing people to add their own tags to the videos serves the same purpose - this way they can influence other people’s discoveries.
We also had to keep in mind to offer more to the artists themselves as well, so we added new features that would benefit them - they now have their own profiles which we edit for them for the time being, but have plans to enhance the experience in future updates.
As usual, we have learned quite a few things during the past few months. We were aiming at a simple, clear design and we didn’t want to be feature heavy, but that seemed to have cost a slice of our user base. My advice to you is to find the right balance between overdoing the features and offering a full service to your users.
Another piece of advice I can offer is don’t be afraid to move away from your original ideas/morph into something new and different if your first thought doesn’t seem to work - after all, no one expects you to get everything right for the first time. To give you an example, we’re going to be experimenting with push notifications. It might put a few people off, it might pull them back into using the app more often - we’re just gonna have to wait and see.
In other news, Rormix has grown - our latest addition to this already amazing team is Keith, the Lead Android Developer. He joined us about a month ago and you wouldn’t believe how much progress he’s made with the Android app already.
Last, but not least, we just received funding from AXM Venture Capital based in Manchester, UK. We’re also very excited about this development, as we can now grow the business and accelerate the platform even further - the sky’s the limit.
So all of you dear iPhone owners, make sure you check out the brand new, amazing app available in the App Store today for free. Also, pay a visit to our new website and let us know what you think - we’re on all social media and we always welcome feedback.
Until next time!
Agi
iOS: ror.mx/ios
Android: ror.mx/android
website: rormix.com
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.
Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
Odd Coffee Company - the startup that's tackling coffee wastage by offering sustainably-sourced surplus coffee, rescued from British roasters.
Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.
Published on: 11th April 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
- Tech Nation responds to the DCMS Digital Growth Grant announcement 20th Jan 2023 Tech Nation shares an overview of the impact they have had on the UK's tech economy and ecosystem.
