Rormix have been relatively quiet in the past few months - but we haven’t fallen off the grid, we’ve just been incredibly busy. And now we return with great news!
Our biggest news is that we’ve released our baby, which we’ve been working on in the past few months: A brand new, native iOS app with many new, interesting features and a complete redesign.
There are quite a few reasons behind this decision. First of all, the old version was an MVP, which only served the purpose of testing to see if our business idea was viable. Since it was sort of a test version, we used PhoneGap to build it and push it out there as soon as possible. It was our best bet for version 1.0, but had its limitations when it came to expanding our services.
Another reason was that we faced a problem - our monthly active users kept dropping. From that we figured we needed to step up our game and add features to pull them back in. But, as I said, it was very limited what we could do in PhoneGap, so we needed to start again from scratch.
We pride ourselves on our discovery feature, so we had many brainstorming sessions to find new ways to improve it. Eventually we settled on allowing users to scan their music library and make recommendations based on the artists they have added. Allowing people to add their own tags to the videos serves the same purpose - this way they can influence other people’s discoveries.
We also had to keep in mind to offer more to the artists themselves as well, so we added new features that would benefit them - they now have their own profiles which we edit for them for the time being, but have plans to enhance the experience in future updates.
As usual, we have learned quite a few things during the past few months. We were aiming at a simple, clear design and we didn’t want to be feature heavy, but that seemed to have cost a slice of our user base. My advice to you is to find the right balance between overdoing the features and offering a full service to your users.
Another piece of advice I can offer is don’t be afraid to move away from your original ideas/morph into something new and different if your first thought doesn’t seem to work - after all, no one expects you to get everything right for the first time. To give you an example, we’re going to be experimenting with push notifications. It might put a few people off, it might pull them back into using the app more often - we’re just gonna have to wait and see.
In other news, Rormix has grown - our latest addition to this already amazing team is Keith, the Lead Android Developer. He joined us about a month ago and you wouldn’t believe how much progress he’s made with the Android app already.
Last, but not least, we just received funding from AXM Venture Capital based in Manchester, UK. We’re also very excited about this development, as we can now grow the business and accelerate the platform even further - the sky’s the limit.
So all of you dear iPhone owners, make sure you check out the brand new, amazing app available in the App Store today for free. Also, pay a visit to our new website and let us know what you think - we’re on all social media and we always welcome feedback.
Mi-IDEA Manchester Networking Event
27th Sep 2016
The teams from CISCO and Manchester Science Partnerships have teamed up to create Mi-IDEA, a post-accelerator designed to foster and nurture digital innovation in the North West of England.