Ribbon - helping businesses to make customer-centric product decisions
by Startacus Admin
London-based startup Ribbon is on a mission to help other businesses better understand their users and build better product experiences.
It’s a pretty obvious, common sense idea that in order to better sell to your customers, you need to better understand your customers. You need to be able to tailor your product to the needs of the customer, and refine it based on feedback, ideally. There are various ways to do this, primarily through simply requesting feedback via surveys or reviews, but it can be hard to balance a means of feedback that is useful to the business but not intrusive and time-consuming for the user.
London-based Ribbon was created to help businesses achieve this better understanding of their customers using rapid user research. With targeted research methods embedded in your product, including questionnaires, surveys, and even interviews, Ribbon can help you create powerful research reports to lay out findings and key data, which can then be taken by your teams to be implemented in updates and iterations. Survey invites can be placed in specific places within the product, with rewards and gifts available to customers as thanks. Questions can be built to be triggered upon specific actions or inactions (such as a user changing their mind about a purchase).
Something particularly unique to Ribbon is the ability to have real-time, moderated video interviews with your real customers, easily inviting them to participate right away or scheduling one for when it’s convenient. This allows for more specific and naturally more targeted questions, and broader understanding of that customer’s actions, user experience, and decisions than can be gained from multiple-choice answers to simple, written questions.
In October, on the launch day of their in-product surveys no less, Ribbon announced that they had raised £2.63 million in funding in a seed round led by Octopus Ventures, with participation from MMC Ventures and Concept Ventures. These last two VCs have also previously backed Ribbon in 2021, during their pre-seed round, which raised £200k. This funding will go towards growing their team and expanding the platform.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Karen Meager, co-founder of Monkey Puzzle Training shares some insights on how leadership has changed in the last decade, and what it takes to be a great leader today.
Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Fashion innovation thanks to Italian Artisan and its B2B one-stop marketplace that connects international brands with hard-to-get authentic artisans.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
Published on: 1st December 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Freightify secures $12M funding round to power digital transformation for freight forwarders 2nd Feb 2023 Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
