REWIND< Are Cassette Tapes set for a Tech Renaissance?
by Startacus Admin
Check out Elbow, a new cassette player concept, aimed at restoring the glory of the good ol’ fashioned cassette tape.
If video killed the radio star, then CD killed the cassette, and MP3 the CD...(kinda). Ugh, you get what we mean. But nostalgia, on the other hand, doesn’t kill anything, but simply brings it back to life, reinvents it, and makes it current again.
Step forward ELBOW, a new cassette player concept, that is wonderfully minimalistic in design and if all goes according to plan - and is developed past prototype stage, could start the renaissance period for the gold 
‘ol fashioned cassette tape.
ELBOW was first conceived by the audiovisual art duo BrainMonk as a fanciful pet project. The designers wanted to create something immediate and tactile. For the life-long music fans, a cassette player seemed like the perfect project to stretch creative muscles and innovate.
ELBOW's design concept, which condensed the portable cassette tape player to literally it's bare bones , has to date, been well received by the design community, cassette tape aficionados and media sites, who’ve like us, been sharing their short promo video that cleverly demonstrates its aesthetic, but somehow retro design (See below).
Now at prototype stage, ELBOW are currently working out the physical and cost realities of the project going forward.
ELBOW aka BrainMonk - we like the concept a lot, and hope to see this conceptual project hitting the shelves and online stores sometime soon…
ELBOW - cassette tape design
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 17th May 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
