RevLifter offers personalised deals in real time
by Startacus Admin
RevLifter is powered by artificial intelligence and uses live basket data to work out the best offers for each individual customer, within the goals set out by the client.
Everyone loves a good deal on their purchases, be it money off, bonus items, or reward credit to use on their next purchase. What about deals for purchases you don’t yet know you want to make?
At first glance, getting coupons seems good, because you’re getting money off something you didn’t even know yet that you wanted. But then you look past the ‘% off!’ part 
and realise you aren’t interested in that thing at all. The coupon goes in the bin and whatever outlet created it continues to go without your business.
So what if you only got coupons and reward offers for things that actually interested you?
London-based fintech startup RevLifter thinks that’s a good thing and they are already working with a multitude of big brands such as HP, EE, Verizon, and Clarks to bring their customers more relevant, personalised offers and deals. With this, they are ensuring better brand protection, loyalty and satisfaction, more new customers, and less abandoned shopping carts.
RevLifter is powered by artificial intelligence and uses live basket data to work out the best offers for each individual customer, within the goals set out by the client. And set rules can incorporate any individualised deal criteria such as geo-location, new or existing customer, customer lifetime value, or even weather. They say that they are are easy to use, paid on performance, and backed by technology that requires little-to-no integration.
There are 3 parts to RevLifter: RevPage, a dynamic deals page that uses AI and live basket data to convert customers; RevConvert, displays on-site messages to increase spend and prevent your best customers from leaving their basket; and RevRewards, a loyalty-driving gift card solution that rewards customers based on your goals.
In July, RevLifter announced that they have raised £2.3 million in seed funding from a syndicate of investors, which they will use to further develop the platform and to accelerate growth. They say that global growth is the main focus. Currently, America makes up 30% of RevLifter’s clients, which it intends to increase to 70% by 2022. Seems like a good deal!
If you like the sound of this ecommerce startup, you might also want to read up on:
Weengs e-commerce fulfilment solution has big ambitions
AR wayfinding tech for indoor spaces
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Published on: 3rd August 2019
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