Reviewing your marketing strategies for the post lockdown new normal

by Startacus Admin

 

As many businesses consider a return to a post-pandemic office workplace, whilst at the same time consider remote working as a part-time option too, it’s fair to say that a new normal is starting to take shape. 

And, perhaps this will mean all aspects of business will be under review, from sales and marketing, customer engagement, stock-management through to human resources and recruitment. 

Here, we look at 3 marketing strategies that may need to be adapted, in a post COVID-19, post lockdown return. 

Face to face marketing and meetings

Expect client marketing meetings to be moved to online video calls and if face to face meetings are deemed essential, to be limited to a small number of attendees. If your business undertakes B2C marketing, field sales, or door to door sales, you’ll need to consider how in the short-term you can either follow the current government guidelines where you live, or instead completely avoid these activities, reverting to online marketing and content marketing options. 

Is your marketing message still on point? 

In a post-covid and lockdown new-normal, new terminology such as ‘new-normal’ has become pretty common. Applying those new phrases, including social distancing and furlough, for example, might not currently sound incredibly exciting, but there may be a way of applying that terminology into your marketing message. 

The flip of that may be that pre Covid-19 marketing message and imagery may no longer seem relevant. Adverts with large groups or mass gatherings at a house party, don’t sound particularly attractive! 

What are people searching for?

Lockdown has left most of us using online even more than ever before. The inability to buy anything in person but essential groceries, has meant that big swathes of the population who never considered online shopping before, are now reasonably tech happy. Perhaps they will all return to the high street or the industrial estate to shop and never use online again. Or, perhaps their shopping and consumer habits will have changed for good. 

If your business sells to the public, you will want to evaluate if there has been an increase in online searching and orders for your products. If your website is not consumer friendly you might want to look at improving that functionality. Even if your business is B2B, you might want to see how you can use your website to arrange online appointments or convert prospective searching clients into active customers.

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Published on: 10th June 2020