Realife Tech announces new COVID-19 Fan Safety Hub to help return of live events

by Startacus Admin

LiveStyled Relaunches as Realife Tech and Announces New COVID-19 Fan Safety Hub to Help the Return of Live Events Around the World
LiveStyled is excited to announce it is relaunching as Realife Tech, The Experience Automation Platform, with a £5.7m funding round led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures.
Realife Tech works with the world’s biggest entertainment destinations and events, and has developed a ‘Post-Covid Fan Safety Hub’ to provide key customer-facing technology and help bring events back safely once restrictions on large gatherings are lifted.
Founded in 2014 with headquarters in London and Los Angeles, Realife Tech is an Experience Automation Platform that unifies data from every event venue system, then analyses the data to provide truly personalised digital experiences to each individual.
Realife Tech’s platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real world destinations to create a single view of the customer across their journey.
Its Post-Covid Fan Safety Hub then uses this information to provide functionality to reduce queues at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items, and delivers targeted safety and crowd density messaging through the venue or team’s mobile app and website. The company works with over 60 of the world’s leading sports teams and entertainment destinations including The O2, London; Tottenham Hotspur; LA Galaxy; Indianapolis Motor Speedway, and Outside Lands Festival, to name a few.
“Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers,” said Adam Goodyer, Founder and CEO of Realife Tech. “We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world”.
“Realife Tech’s mission aligns with our passion for innovation and re-invention; they’re truly re-inventing real world experiences, focusing on a shared goal to benefit both visitor and destination. We’re glad to invest in a company that has the interest of all parties in mind, as great experiences organically lead to increased brand loyalty and potential spend,” said Jesse Watson, Virgo Founder and CIO.
If you like the sound of this tech business, you might also want to read up on:
Technology for ticketed online shows is popping up. Should artists charge for their streams?
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.

Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.

With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.

The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.

The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.

Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.

Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.

Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.

The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.

With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 19th June 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.