Realife Tech announces new COVID-19 Fan Safety Hub to help return of live events
by Startacus Admin
LiveStyled Relaunches as Realife Tech and Announces New COVID-19 Fan Safety Hub to Help the Return of Live Events Around the World
LiveStyled is excited to announce it is relaunching as Realife Tech, The Experience Automation Platform, with a £5.7m funding round led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures.
Realife Tech works with the world’s biggest entertainment destinations and events, and has developed a ‘Post-Covid Fan Safety Hub’ to provide key customer-facing 
technology and help bring events back safely once restrictions on large gatherings are lifted.
Founded in 2014 with headquarters in London and Los Angeles, Realife Tech is an Experience Automation Platform that unifies data from every event venue system, then analyses the data to provide truly personalised digital experiences to each individual.
Realife Tech’s platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real world destinations to create a single view of the customer across their journey.
Its Post-Covid Fan Safety Hub then uses this information to provide functionality to reduce queues at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items, and delivers targeted safety and crowd density messaging through the venue or team’s mobile app and website. 
The company works with over 60 of the world’s leading sports teams and entertainment destinations including The O2, London; Tottenham Hotspur; LA Galaxy; Indianapolis Motor Speedway, and Outside Lands Festival, to name a few.
“Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers,” said Adam Goodyer, Founder and CEO of Realife Tech. “We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world”.
“Realife Tech’s mission aligns with our passion for innovation and re-invention; they’re truly re-inventing real world experiences, focusing on a shared goal to benefit both visitor and destination. We’re glad to invest in a company that has the interest of all parties in mind, as great experiences organically lead to increased brand loyalty and potential spend,” said Jesse Watson, Virgo Founder and CIO.
If you like the sound of this tech business, you might also want to read up on:
Technology for ticketed online shows is popping up. Should artists charge for their streams?
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
Post Covid, these could be some of the shared economy trends that businesses will be looking to capitalise on in the coming weeks and months.
Launch of new fund by Innvotec aimed at investing in UK female founded or co-founded enterprises whilst also encouraging more women to invest in startups
.png)
Read on, and we’ll talk you through how to get started and use ABM to grow your company.
Reopening your office soon? These health and safety products are what your office needs to keep everyone safe and happy...
Published on: 19th June 2020
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
- 7 British startups shortlisted for Postcode Lotteries Green Challenge 30th Jun 2020 The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
- Innvotec launches Female Ventures Fund to buck the 1% VC trend 29th Jun 2020 Launch of new fund by Innvotec aimed at investing in UK female founded or co-founded enterprises whilst also encouraging more women to invest in startups
