Put a lid on it
by Startacus Admin
Have you ever ridden your bike without a helmet?
That was a really foolish thing to do, but you are certainly not alone in that regard.
In response there is a crowdfunding campaign about to commence that should make carrying and using a helmet much easier for silly folks like you.
‘Put a lid on it’ is challenging a problem that unfortunately needs very little elaboration; people riding bicycles don’t always wear their helmets…and that is very dangerous.
Of course we believe that the changes needed to ensure the safety of cyclists, and indeed everyone on our roads, are the responsibility of all those involved. Nonetheless it’s little things like this that could mean all the difference in the long run.
‘Put a lid on it’ is a very simple idea that has the potential to become a game changer on the roads of the capital. Basically they want to make helmets so portable, so cheap, and so available that everyone will use them without a second thought.
Essentially, they want to do for cycling, what the paper cup has done for coffee.
The website for the campaign launched last week, and claims that 94% of Boris Bikers (users of London’s bike borrowing scheme) don't wear a helmet; and that the organisers of the campaign are placing reducing this number at the centre of their efforts.
We love this idea because it is a perfect example of identifying a problem, and coming up with an innovative solution to it. It also reminds us of the rather creative invisible helmet that we featured a while back.
The whole thing is the brainchild of Londoner and seasoned cyclist Sam Terry who identified that the key to solving the issue of people not wearing their helmet when cycling was convenience.
“The helmet needs to be cheap enough to buy on an impulse and lose without irritation – a bit like a cheap umbrella! LID is the only collapsible helmet that reduces to the size of a couple of books so it WILL fit in your bag. If we achieve our funding targets, we will sell it for the price of a budget umbrella. Most importantly it will protect the wearer. It will be thoroughly tested and certified to European safety standards”
Social media reaction has been widely positive, but some have claimed that the campaign is wrong to target only cyclists and is in some way attacking them by singling them out from other road users.
Imagine! Trying to encourage people to protect the most important organ in their body… such cheek!
The crowdfunding campaign will be launching in April, you can check out their website for all of the latest news and info.
You might also like to check out some of these other innovations that are helping to make the roads safer places for cyclists.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
Darren Hockley, MD of Delta International on how millennials may be helping businesses face the current COVID-19 pandemic
The innovative startup that's enabling businesses to connect with their customers via personalised handwritten communication
Software has become a powerful tool for businesses to harness. here are 4 software essentials your startup could adopt right now.
The Dublin-based MedTech company that is enabling remote monitoring of those with mild to moderate COVID-19 symptoms who are in self-isolation
The new FinTech platform that provides “the easy way to sell your unused and unwanted foreign cash currency at the best rates”.
In order to combat some of the impact caused by the coronavirus, many tourism focused attractions are turning to tech solutions. Here's a few!
The Trinity College spinout that has created a cost-effective hand hygiene training system teaching the WHO technique…
The lowdown on Budget Music Videos, the Belfast-based startup that will help you make a music video in a matter of minutes
BMW’s Innovation Lab next two sprints focuses on improving internal customer-led efficiencies or tech solutions that provide valuable data insights and analytics
Published on: 25th March 2015
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
