Put a lid on it
by Startacus Admin
Have you ever ridden your bike without a helmet?
That was a really foolish thing to do, but you are certainly not alone in that regard.
In response there is a crowdfunding campaign about to commence that should make carrying and using a helmet much easier for silly folks like you.
‘Put a lid on it’ is challenging a problem that unfortunately needs very little elaboration; people riding bicycles don’t always wear their helmets…and that is very dangerous.
Of course we believe that the changes needed to ensure the safety of cyclists, and indeed everyone on our roads, are the responsibility of all those involved. Nonetheless it’s little things like this that could mean all the difference in the long run.
‘Put a lid on it’ is a very simple idea that has the potential to become a game changer on the roads of the capital. Basically they want to make helmets so portable, so cheap, and so available that everyone will use them without a second thought.
Essentially, they want to do for cycling, what the paper cup has done for coffee.
The website for the campaign launched last week, and claims that 94% of Boris Bikers (users of London’s bike borrowing scheme) don't wear a helmet; and that the organisers of the campaign are placing reducing this number at the centre of their efforts.
We love this idea because it is a perfect example of identifying a problem, and coming up with an innovative solution to it. It also reminds us of the rather creative invisible helmet that we featured a while back.
The whole thing is the brainchild of Londoner and seasoned cyclist Sam Terry who identified that the key to solving the issue of people not wearing their helmet when cycling was convenience.
“The helmet needs to be cheap enough to buy on an impulse and lose without irritation – a bit like a cheap umbrella! LID is the only collapsible helmet that reduces to the size of a couple of books so it WILL fit in your bag. If we achieve our funding targets, we will sell it for the price of a budget umbrella. Most importantly it will protect the wearer. It will be thoroughly tested and certified to European safety standards”
Social media reaction has been widely positive, but some have claimed that the campaign is wrong to target only cyclists and is in some way attacking them by singling them out from other road users.
Imagine! Trying to encourage people to protect the most important organ in their body… such cheek!
The crowdfunding campaign will be launching in April, you can check out their website for all of the latest news and info.
You might also like to check out some of these other innovations that are helping to make the roads safer places for cyclists.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
Twigdoo offers a lead management service for businesses - a service which engages and converts leads whilst providing a high quality sales experience
Artomatix - The Dublin based startup that's using AI to help 3D artists create...
The startup that helps media companies to leverage user context data without exposing personal data...
IGO Adventures organise a series of multi-disciplined, physical challenges in some of the world’s most spectacular & remote wildernesses. Now they are looking to raise investment.
The no-bullshit-business coach and founder of consultancy firm RenOC, Karen Kwong, shares her top tips for getting your business back on track in 2019.
SpareFare - The online platform and marketplace which enables people to sell their non refundable flights, holidays or hotels.
Bidooh, the world’s first facial analysis, digital billboard software platform on the blockchain, agrees contract to roll out 10k real-time digital advertising screens in South Korea
Currently in private beta, Claimer wants to be app for R&D tax credits helping businesses to easily get money back from their R&D spend.
Launchpad, the innovative, post-graduate incubation and acceleration programme developed by Falmouth University in Cornwall, are on the hunt for their next cohort...
Published on: 25th March 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
- Chancellor’s ‘little extras’ will not undo 8 years of cuts to public services, says TUC 29th Oct 2018 Commenting on the 2018 Budget Statement, which set out the government’s spending plans up to 2024, TUC General Secretary Frances O’Grady had this to say...
- NI Propel Pre-Accelerator countdown begins 26th Oct 2018 If you are an early-stage startup or entrepreneur based in Northern Ireland, you better be quick if you want to apply for the next IGNITE lead Propel Pre-Accelerator programme.
