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Proximie - sharing the world's best clinical practice

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by Startacus Admin

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Proximie is a platform that uses artificial intelligence, machine learning and augmented reality to enable clinicians to collaborate virtually

proximie picWhen it comes to medical care, particularly something like a surgical operation, variation is not a particularly good thing. If patient A is getting the best quality care and highly skilled surgeon, but patient B over in another hospital is getting something less, this variation is concerning - there should not be such discrepancies in something as vital as healthcare, where top quality should be the case everywhere. 

When someone has to go to hospital, we expect the hospital to take care of them; we expect them to be able to hand themselves fully over to the doctors and nurses and be in good, safe hands. Unfortunately, due to a variety of factors, not every hospital can offer the best. But that doesn’t mean that they can’t consult with and get guidance from the best.

London-based health-tech startup Proximie was created when Dr. Nadine Hachach-Haram experienced these worrying variations in quality and care and decided to do something to prevent patients having very different experiences depending on where they are.

proximie imageThe platform is a software solution that allows the user to sit anywhere in the world and - using augmented reality, artificial intelligence, and machine learning - appear in any operating theatre to either learn from the surgery being done or to consult and teach. With this real-time skill sharing, this variation in care can be reduced and more and more patients can begin to receive the best treatment.

Using augmented reality is far more beneficial to delicate and precise communication than voice or even video chat. The more skilled surgeon can literally point out the exact spot that they are talking about, and generally have a conversation and interaction that is second only to being there in person. Proximie can be used without headsets and other equipment getting in the way or being cumbersome, and all that is needed is a phone or tablet. It is also designed to be low-latency on low bandwidth connections, ensuring no issues wherever it is needed.

With the pandemic, Proximie has seen a 430% increase in usage, with 6,000 live surgeries as of 2020, across nearly 200 hospitals in 35 countries. In the same year, the startup announced that it had raised an undisclosed amount in Series A funding from investors that included Global Ventures.

Having to go to hospital is a frightening prospect already, so knowing that something like this exists to help ensure that you will receive the best treatment, assisted by the best specialists, gives us one less thing to worry about, and is a great step towards flattening the playing field and ensuring that variances in care are a thing of the past.




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Published on: 21st January 2021

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