Proximie - sharing the world's best clinical practice

by Startacus Admin
Proximie is a platform that uses artificial intelligence, machine learning and augmented reality to enable clinicians to collaborate virtually
When it comes to medical care, particularly something like a surgical operation, variation is not a particularly good thing. If patient A is getting the best quality care and highly skilled surgeon, but patient B over in another hospital is getting something less, this variation is concerning - there should not be such discrepancies in something as vital as healthcare, where top quality should be the case everywhere.
When someone has to go to hospital, we expect the hospital to take care of them; we expect them to be able to hand themselves fully over to the doctors and nurses and be in good, safe hands. Unfortunately, due to a variety of factors, not every hospital can offer the best. But that doesn’t mean that they can’t consult with and get guidance from the best.
London-based health-tech startup Proximie was created when Dr. Nadine Hachach-Haram experienced these worrying variations in quality and care and decided to do something to prevent patients having very different experiences depending on where they are.
The platform is a software solution that allows the user to sit anywhere in the world and - using augmented reality, artificial intelligence, and machine learning - appear in any operating theatre to either learn from the surgery being done or to consult and teach. With this real-time skill sharing, this variation in care can be reduced and more and more patients can begin to receive the best treatment.
Using augmented reality is far more beneficial to delicate and precise communication than voice or even video chat. The more skilled surgeon can literally point out the exact spot that they are talking about, and generally have a conversation and interaction that is second only to being there in person. Proximie can be used without headsets and other equipment getting in the way or being cumbersome, and all that is needed is a phone or tablet. It is also designed to be low-latency on low bandwidth connections, ensuring no issues wherever it is needed.
With the pandemic, Proximie has seen a 430% increase in usage, with 6,000 live surgeries as of 2020, across nearly 200 hospitals in 35 countries. In the same year, the startup announced that it had raised an undisclosed amount in Series A funding from investors that included Global Ventures.
Having to go to hospital is a frightening prospect already, so knowing that something like this exists to help ensure that you will receive the best treatment, assisted by the best specialists, gives us one less thing to worry about, and is a great step towards flattening the playing field and ensuring that variances in care are a thing of the past.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Week Gen-C is a week long calendar of events focused on entrepreneurship and careers, aimed at helping young people affected by the covid pandemic in the North West of NI

Leading startup community, YSYS launch 4 days of innovative online conversations and a range of new initiatives with the core theme of “Access”

Jean Gamester from Toastmasters International shares her tips on bringing back some of that old normal and staying fabulously virtually connected

Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start

Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary

2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity

For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
Published on: 21st January 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Week Gen-C to offer career and entrepreneurship respite to pandemic-hit youth 1st Mar 2021 Week Gen-C is a week long calendar of events focused on entrepreneurship and careers, aimed at helping young people affected by the covid pandemic in the North West of NI
- #YSYSAccessWeek: Building a diverse, inclusive and accessible tech startup ecosystem 28th Feb 2021 Leading startup community, YSYS launch 4 days of innovative online conversations and a range of new initiatives with the core theme of “Access”
- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Alchemy Technology Services receives Bronze Diversity Mark NI Award 23rd Feb 2021 Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity