Protein Rebel innovates in the world of sports nutrition

by Startacus Admin
We take a look at Protein Rebel, the startup that is revolutionising sports nutrition with its cricket and plant-based protein powders...
Innovation in sports nutrition is the mission of Protein Rebel, a startup that is launching cricket and plant-based high protein powders. With a focus on all-natural ingredients, Protein Rebel is spearheading healthy and sustainable alternatives to whey-based protein shakes.
Protein Rebel founder, Tim Boote, says, “Protein Rebel is about doing things differently. We don’t use whey, sugar or lab-made micronutrient blends in our products. Instead, we have clean, 100% natural ingredients that are great for the body and kind to the planet. We’ve mastered making new types of proteins, such as plants and insects, taste great while retaining all their nutritional properties.”
“Plus, our powders don’t give you that bloated feeling. In fact, crickets are an all-round superfood as they’re highly nutritious and contain a natural prebiotic to give the gut a healthy boost.”
Three Protein Rebel powders launch: Reload, a cricket and plant-based high protein powder that’s great for building and repairing muscle mass; Recover, a high protein and high carbohydrate vegan sports nutrition powder for refuelling glycogen stores post-workout; and Replace, a vegan meal and snack replacement protein powder for slimming down and toning up. All are available in dark chocolate and banana flavours.
Research proves that plants and crickets are high in protein and very nutritious. Crickets are nutritionally right up there with kale, goji berries and turmeric. They’re rich in protein and essential amino acids, high in iron and vitamin B12 and are packed full of prebiotic fibre making them good for the gut. Insects have also been found to be great sources of zinc, copper, magnesium and manganese.
Boote adds, “Crickets and plants are great sources of protein and have a much lower impact on the planet than whey. If people want to enjoy high protein supplements in a clean and natural way while reducing their impact on the environment, it’s time to try new types of proteins such as insects and plants. They’re the foods of the future.”
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.

The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.

With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 7th October 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.