PowerLinks powers on with it's programmatic native advertising platform

PowerLinks, a platform that enables brands & media businesses to adopt & scale native advertising, has secured a £4.58m Series A investment.

PowerLinks, an emerging leader in a new generation of advertising platforms connecting advertisers and publishers in a data rich marketplace, which processes over 6 billion auctions each day, has just annouced it has raised £4.58m ($6.1m) in Series a Series A investment round lead by Foresight Group.

The PowerLinks adtech / martech platform enables brands & media businesses to adopt and scale native advertising with their customizable technology enabling all buyers and sellers of native advertising to connect into one global programmatic marketplace.

With open APIs, white label services and a self-service dashboard, PowerLinks is the only customizable platform powering the creation, transaction and management of every native advertising format across all devices, globally.

Ads are bought and sold in real-time, based on precisely defined customer interest profiles, which are augmented by PowerLinks unique "Personal Relevance" data. 

Unlike traditional digital ads, PowerLinks ads are visually styled in real-time to align with the surrounding webpage or mobile app, thereby delivering a non-intrusive, "native" user experience. 

This approach provides advertisers with a seamless route to scale with personalized messaging, driving better engagement levels and a significantly lower cost of customer acquisition.  Increasingly, the platform's success is driving demand from search and social advertising into the independent content web. 

The investment follows a year of success and expansion, which saw PowerLinks marketplace surpass 4,000 advertising campaigns from 140 connected advertisers, driving revenue growth of 112% year-on-year.  PowerLinks also strengthened its relationship with advertising partner Microsoft, Graduating Cohort 7 of the Microsoft Accelerator program for Series A startups.

The capital injection will accelerate PowerLinks expansion in the US, with planned additions across the sales, client services and technology teams.  The company will also partner with global customers to roll out support in dozens of new markets, having recently expanded in Amsterdam and Berlin.