PLUM, the AI powered personal savings chatbot, returns to Seedrs
by Startacus Admin
AI powered, personal savings chatbot Plum, has launched the UK’s first theme-based investment .jpg "Plum - AI savings chatbot")
product allowing user to invest in themes they understand and returns to Seedrs for it's second equity crowdfunding campaign to launch the new retail investment product.
Plum, the world’s first AI-powered money management chatbot, last week returned for it's second equity crowdfunding campaign on Seedrs. The fintech startup recently announced the upcoming launch of its new investment tool that promises to give users ultimate control of where their money goes and will give past and new investors early access to the feature.
Plum launched in January 2017 and has been on a mission to make users financially better off ever since. Using AI, the platform analyses users’ bank accounts, saving money for them automatically so they don’t have to think about it and is on on a run rate to save users £50m in the next year. 
Alex Michael, Co Founder at Plum previously wrote an article on Startacus on the state of AI in finance and why the magic behind Plum lies in its algorithm, so we are delighted to now share word on Plum’s second equity crowdfunding campaign on Seedrs, which comes one year on from the first; where it attracted just under 1,000 investors, raising almost £1,000,000.
Plum has since grown from 22,000 users to an impressive 130,000, doubled the team, and worked with the likes of TransferWise to bring visibility to customers on their lifetime costs of FX.
Rather than just basing an investment on risk appetite like traditional online investment opportunities on the market, Plum Investments will allow users to invest and grow their money via themes they truly believe in. The company launched the product with three themes; Tech, Emerging Markets and Ethical Companies. Other themes the platform will add in the coming months include AI, Nutrition and Robotics.
The plan is that funds from this Seedrs investment round will be used to launch a stand-alone mobile app and 
accelerate their European growth.
Plum Investments will also allow users to make investment starting from as little as £1, with the hopes of making investing accessible to everyone.
Victor Trokoudes, CEO and Co-Founder of Plum, said: “Since the beginning, Plum has been driven by a very clear mission; Make people Better off, and that to us means making people have more money than they used to. The development of Plum Investments is a step closer to completing our mission. By making investments available and engaging for everyone, people can take the first step to start investing and not feel this is something reserved for the rich, whilst also start growing their savings responsibly."
Talking of Seedrs, they were very recently a Major Sponsor of upSTART 18, the startup pitch competition at Digital DNA, Belfast, that was organised and hosted by Startacus (that's us!).
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Published on: 23rd June 2018
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