Plant based fast food innovators target global growth with investment round

by Startacus Admin

Ready Burger, a plant-based fast food brand launches new investment round to support its aim of becoming a major player in the global vegan food market.

Ready Burger, a plant-based fast food brand, has launched an investment round to further progress its goal of becoming a major player within the global vegan food market, which is forecast to grow to over $60bn by 2028. 

Since it began trading in 2021, the London-headquartered company has sold nearly 500,000 plant-based vegan food products and generated over £1m in revenues. It currently operates its pilot store in the UK capital serving 100% plant-based fast food, using high-quality proteins to create a great-tasting and affordable offering for its customers.  

With animal farming accounting for nearly one fifth of global emissions, the company is on a mission to grow its brand across the world by providing an affordable, convenient, healthier, and far more sustainable fast food offering. A typical Ready Burger uses 70% less water and creates 92% fewer greenhouse gas emissions to make its plant-based alternative to a beef burger without sacrificing on speed, taste, or customer experience.   

Under its umbrella company, MNB Kitchen, Ready Burger has disrupted the market by quickly establishing its own supply chain and indexing its pricing to remain competitive against major international fast food brands. In partnership with Givaudan, a leading player in the global food technology sector, MNB Kitchen is currently integrating groundbreaking new plant-based food technology which increases flavor and moisture whilst reducing fat and calorie count across its proteins. 

Ready Burger now aims to raise a minimum of £250K through a new crowdfunding round. The funds will support the opening of its first sit-in premises in South East England and help with the roll out of its plant-based product range, developed through MNB Kitchen, into food service and retail outlets across the UK. This year, the company is working towards developing further new flavours and progressing with new food technology partnerships aimed at  protecting the IP of its innovative product offering over this next phase. 

Ready Burger was founded by serial entrepreneurs Max Miller and Adam Clark. Its advisers include food industry heavyweight Nick Ayerst, the former Managing Director of The Restaurant Group (TRG) whose portfolio includes Wagamama, Frankie & Benny’s, and Chiquitos. Ready Burger has also been short-listed for the best ‘UK Food StartUp’ at this year’s London StartUp Awards.  

Max Miller, Ready Burger Chief Executive Officer, said: “This crowdfunding round enables all who share our vision to drive sustainability through high quality plant-based foods to become part of Ready Burger’s journey.  

“This investment round will assist us in further scaling the business by exploring opportunities for the company’s  retail and food service offering and developing new market opportunities for the high-quality plant-based food products we have created within MNB Kitchen through our innovative partnership with Givaudan. We will also invest in further food technology innovations to ensure we are continually focused on delivering the healthiest and tastiest products. With the plant-based food market set to double in size in the next five years, we see huge growth opportunities, initially in the UK and ultimately on a global scale, for the business going forward.”  

Adam Clark, the company’s Chief Operating Officer, said: “Ready Burger is in prime position to disrupt the global market by providing consumers with a high-quality, affordable and delicious alternative to meat-based fast food.  

“Consumers are increasingly becoming aware that animal farming is the biggest single source of global carbon output, accounting for 18% of emissions. By increasing the availability and enhancing the taste of plant-based food we aim to play a positive role in addressing the highly damaging impact caused by meat production.”   

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• #startup
• #food
• #vegan
• #plant based
• #investment
• #crowdfunding

Published on: 24th April 2023