Phrasee - innovation in emails
by Startacus Admin
Phrasee - The AI technology that writes better subject lines and email copy than YOU!
Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though...
Phrasee uses all sorts of clever stuff - all of which we definitely understand - such as natural language processing, Markov Chain Monte Carlo simulations, and Bayesian Inference. With these, Phrasee can optimise, or generate from scratch, your email subject line, calls to action, and even the body text itself.
It knows that people don’t just react to keywords and phrases, as the average human email composer would normally stick in and hope
to elicit a response, and it instead creates more engaging text using what Phrasee’s computational linguists have taught it, and, crucially, what it learns from your audience.
This learning is the other half of the equation. The more Phrasee is used, the more it will learn about what sentiments, language, phrases, emotions, etc., will drive your audience to open, click, engage, and convert. Not only will this be good for your sales numbers, but it will save you a lot of time, effort, and stress. Importantly, Phrasee doesn’t create click-baity, spammy nonsense for your text, and it ensures that it uses your brand’s unique voice. It can be used for as much or as little as you want - subject line, full body text, calls to action, triggers, simply optimising what you have already written, or creating the entire thing itself.
Overall, we think that this London-based bringer of the AI apocalypse is on to something good. And, incidentally, it’s worth looking at their website just for their version of lorem ipsum and sample subject lines.
For a look at other AI startups and tech we've written about, check out:
Echobox an AI Social Media assistant and Poll Tracker
Replika - The AI chatbot that learns to mimic...YOU
LISA, AI Robot Lawyer at Large
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
We take a look at BioSure, the award-winning startup which has created an innovative HIV self testing kit...
Innovation in messaging thanks to the social ice-breaker app for the London Tube, TubeChat
AR anatomy learning, thanks to Curiscope and their Virtuali-Tee, an Augmented Reality T-Shirt that bring the science of anatomy to life.
Beer that learns! Beer recipes that adapt to the consumer using AI thanks to IntelligentX Brewing and their AI beer!
North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
Pioneering meat wholesaler ‘Ethical Butcher’ are looking to revolutionise the UK meat market with a pioneering new venture which aims to see carbon negative meat delivered to UK households.
London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
Twigdoo offers a lead management service for businesses - a service which engages and converts leads whilst providing a high quality sales experience
Artomatix - The Dublin based startup that's using AI to help 3D artists create...
The startup that helps media companies to leverage user context data without exposing personal data...
Published on: 27th August 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ignite Accelerator 2019 opens for North East England startups 16th Nov 2018 North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
- Chancellor’s ‘little extras’ will not undo 8 years of cuts to public services, says TUC 29th Oct 2018 Commenting on the 2018 Budget Statement, which set out the government’s spending plans up to 2024, TUC General Secretary Frances O’Grady had this to say...
