Phrasee - innovation in emails
by Startacus Admin
Phrasee - The AI technology that writes better subject lines and email copy than YOU!
Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though...
Phrasee uses all sorts of clever stuff - all of which we definitely understand - such as natural language processing, Markov Chain Monte Carlo simulations, and Bayesian Inference. With these, Phrasee can optimise, or generate from scratch, your email subject line, calls to action, and even the body text itself.
It knows that people don’t just react to keywords and phrases, as the average human email composer would normally stick in and hope
to elicit a response, and it instead creates more engaging text using what Phrasee’s computational linguists have taught it, and, crucially, what it learns from your audience.
This learning is the other half of the equation. The more Phrasee is used, the more it will learn about what sentiments, language, phrases, emotions, etc., will drive your audience to open, click, engage, and convert. Not only will this be good for your sales numbers, but it will save you a lot of time, effort, and stress. Importantly, Phrasee doesn’t create click-baity, spammy nonsense for your text, and it ensures that it uses your brand’s unique voice. It can be used for as much or as little as you want - subject line, full body text, calls to action, triggers, simply optimising what you have already written, or creating the entire thing itself.
Overall, we think that this London-based bringer of the AI apocalypse is on to something good. And, incidentally, it’s worth looking at their website just for their version of lorem ipsum and sample subject lines.
For a look at other AI startups and tech we've written about, check out:
Echobox an AI Social Media assistant and Poll Tracker
Replika - The AI chatbot that learns to mimic...YOU
LISA, AI Robot Lawyer at Large
The lowdown on two Nesta Sharelab funded social good platforms that have a focus on housing...
The startup that's using instant messaging to become your free travel concierge...
Last week, Hatch Enterprise and YSYS brought 25 women-of-colour entrepreneurs together, to discuss diversifying entrepreneurship in London...
Mercarto wants to give everyone the opportunity of starting their own business via their new eCommerce platform which creates an end-to-end online retail business with no risk and no cost.
Sherpr - The no hassle, premium door to door service for shipping your sports equipment...
.jpeg)
Joel Silverman is the co-founder of KidsKnowBest. With zero background in media/kids/tech he pitched and raised investment from the president of the Marriott Group. Joel explains all...
Feral Horses is a marketplace startup that acts as an art stock exchange to buy and trade shares of contemporary artworks directly from artists and art galleries.
If you are starting out and considering trading as a sole trader, here's some of the current sole trader and self assessment information you'll need to know.
The Adecco Group have announced a definitive agreement to acquire General Assembly, pioneers in education and career transformation, who provide accelerated learning programs in high-demand 21st-century digital skills.
.jpeg)
GovStart, a six month growth programme run by PUBLIC, to help tech startups transform the public sector is back and looking for its latest cohort.
Published on: 27th August 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Diversifying Entrepreneurship in London - The Power of 25 20th Apr 2018 Last week, Hatch Enterprise and YSYS brought 25 women-of-colour entrepreneurs together, to discuss diversifying entrepreneurship in London...
- upSTART, the startup pitch competition at Digital DNA returns for 2018 9th Apr 2018 upSTART, the startup pitch competition that brings together a whole host of top UK, Irish and European tech startups, Investors, and Judges is BACK for 2018 at Digital DNA.
- CreativeTech 100 – are you part of it? 15th Mar 2018 CreativeTech 100 – are you part of it? Tech London Advocates are looking for any startups doing great things in terms of CreativeTech.
- The Ireland Funds Business Plan Competition 2018 15th Mar 2018 The Ireland Funds Business Plan Competition, seeks to nurture creativity & hone entrepreneurial skills amongst Irish-based early-stage tech entrepreneurs.
