Phrasee - innovation in emails

by Startacus Admin

Phrasee - The AI technology that writes better subject lines and email copy than YOU!

Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though...

Phrasee uses all sorts of clever stuff - all of which we definitely understand - such as natural language processing, Markov Chain Monte Carlo simulations, and Bayesian Inference. With these, Phrasee can optimise, or generate from scratch, your email subject line, calls to action, and even the body text itself.

It knows that people don’t just react to keywords and phrases, as the average human email composer would normally stick in and hope to elicit a response, and it instead creates more engaging text using what Phrasee’s computational linguists have taught it, and, crucially, what it learns from your audience.

This learning is the other half of the equation. The more Phrasee is used, the more it will learn about what sentiments, language, phrases, emotions, etc., will drive your audience to open, click, engage, and convert. Not only will this be good for your sales numbers, but it will save you a lot of time, effort, and stress. Importantly, Phrasee doesn’t create click-baity, spammy nonsense for your text, and it ensures that it uses your brand’s unique voice. It can be used for as much or as little as you want - subject line, full body text, calls to action, triggers, simply optimising what you have already written, or creating the entire thing itself.

Overall, we think that this London-based bringer of the AI apocalypse is on to something good. And, incidentally, it’s worth looking at their website just for their version of lorem ipsum and sample subject lines.

For a look at other AI startups and tech we've written about, check out:

Echobox an AI Social Media assistant and Poll Tracker

Replika - The AI chatbot that learns to mimic...YOU

LISA, AI Robot Lawyer at Large

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• #technology
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• #email copy
• #content

Published on: 27th August 2017