Pets4Pets - WWF gives kids free reign with their advertising

by Startacus Admin
As the old adage goes (and as many a veteran news reporter will gladly tell you) never work with children or animals. But apparently the World Wildlife Fund (WWF) either didn't get the memo, or have elected to take a rather more optimistic standpoint by working with both of them together!
With the tagline “Advertising thought by kids to get adults thinking” their new ‘Pets4Pets’ project has given primary school children (thats ‘elementary’ my dear Americans) the opportunity to gain practical experience of the advertising industry through their new social campaigns aimed at the protection of endangered species.
From the initial ideas right through to design and production the children were actively involved in all aspects of the campaign’s creation and delivery. Working in partnership with a team of creatives, photographers, illustrators, film directors, animators and post-producers they formed a pivotal part of the projects ensuring that their own particular brand of innovation and creative genius was was delivered to their liking… and the results have been really quite impressive.
They have come up with a campaign which spans print, television and radio and uses humour (and general quirky cleverness) to highlight the very serious effect which human activity is having on some of the worlds most endangered animals. The usual suspects make an appearance of course (polar bears, pandas and the like) but what’s really innovative is that they don’t rely on the industry standard “sad panda eating bamboo” strategies to evoke a reaction. For example, one of the TV ads shows a family being unceremoniously ejected from their house by a polar bear which then proceeds to throw all of their belongings on to the lawn with the tagline “What if a polar bear did this to you?”
We really enjoyed taking a look at all of their collaborative creations (which incidentally can be seen here) and we must say that they genuinely did make us think in a different way about the whole endangered species thing!
If you liked hearing about WWFs new quirky collaborative project, then why not take a look at some of these:
Creative mornings - A local idea goes global
The Big Draw - A festival that is really drawing in the crowds
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 13th January 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.