Pets4Pets - WWF gives kids free reign with their advertising
by Startacus Admin
As the old adage goes (and as many a veteran news reporter will gladly tell you) never work with children or animals. But apparently the 
World Wildlife Fund (WWF) either didn't get the memo, or have elected to take a rather more optimistic standpoint by working with both of them together!
With the tagline “Advertising thought by kids to get adults thinking” their new ‘Pets4Pets’ project has given primary school children (thats ‘elementary’ my dear Americans) the opportunity to gain practical experience of the advertising industry through their new social campaigns aimed at the protection of endangered species.
From the initial ideas right through to design and production the children were actively involved in all aspects of the campaign’s creation and delivery. Working in partnership with a team of creatives, photographers, illustrators, film directors, animators and post-producers they formed a pivotal part of the projects ensuring that their own particular brand of innovation and creative genius was was delivered to their liking… and the results have been really quite impressive.
They have come up with a campaign which spans print, 
television and radio and uses humour (and general quirky cleverness) to highlight the very serious effect which human activity is having on some of the worlds most endangered animals. The usual suspects make an appearance of course (polar bears, pandas and the like) but what’s really innovative is that they don’t rely on the industry standard “sad panda eating bamboo” strategies to evoke a reaction. For example, one of the TV ads shows a family being unceremoniously ejected from their house by a polar bear which then proceeds to throw all of their belongings on to the lawn with the tagline “What if a polar bear did this to you?”
We really enjoyed taking a look at all of their collaborative creations (which incidentally can be seen here) and we must say that they genuinely did make us think in a different way about the whole endangered species thing!
If you liked hearing about WWFs new quirky collaborative project, then why not take a look at some of these:
Creative mornings - A local idea goes global
The Big Draw - A festival that is really drawing in the crowds
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
SupplyCompass, a design-to-delivery sourcing platform that provides an efficient and sustainable solution for global supply chains, agrees a £1.5m seed fund deal.
Apprenticeship startup WhiteHat raises $16m Series A led by Index Ventures and prepares to expand its alternative to university.
How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience.
The app that's aiming to help us to take the first step in reversing climate change...
The startup that's providing Nursing Home residents with additional meaningful social interactions provided by local people!
Some easy and inexpensive ways to make your start-up more secure.
The vidiCREW app is on a mission to show your wedding through the eyes of your loved ones. How does it work?
The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
The SaaS startup that helps training providers make the most of their customer feedback
If you're looking for a suitable location to launch your next UK business, Manchester deserves a spot on your shortlist; here’s why.
Published on: 13th January 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
- HealthTech startups sought for Greater Manchester Future of Health Challenge 4th Jul 2019 The Greater Manchester Future of Health Challenge is on the hunt for innovative healthtech startups and scaleups...
- Seedrs FMCG Accelerator Programme to help 10 UK-based FMCG businesses 3rd Jul 2019 Seedrs have launched their first FMCG Accelerator Programme dedicated to helping up to 10 UK-based FMCG businesses raise capital.
