Ownership - the next-gen approach to company formation

by Startacus Admin
Ownership is a London-based startup that has developed an innovative way to create and manage a company, team and equity.
Got a great idea for a business but the thought of actually starting a company is what’s putting you off? Help is now at hand, thanks to London-based startup Ownership and its innovative approach to starting a company.
Founders Naima Camara and Dom Vinyard have developed a new way to create next-generation companies for the next generation of founders. In essence, an Ownership company is “a new type of international legal entity with equity management and payroll built in.”
Every team member in an Ownership company is referred to as a contributor and logs the hours that they work. As those hours accumulate, the Ownership algorithm calculates the ownership and equity split in the company, based on what that person has contributed. So effectively, the more someone contributes, the more equity in the company they acquire.
It’s all pretty transparent too so everyone can see how much or how little other members are contributing.
Ownership also automatically generates an Al valuation and ownership-split of the company based on market rates. And when someone wants to exit, the shares can be sold for cash, or converted into tokens and traded on the blockchain. It provides fully automated, end-to-end company formation and management.
The founders’ vision to lower the barrier to entry, and to provide an environment for anyone with a great idea to make it a reality. Ownership has launched on iOS and Android and has started developing partnerships with accelerators. It’s a case of watching this space!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on the Regional Winners of Tech Nation's Rising Stars competition - some of the UK's most promising early stage tech companies.

Loop Not Luck aims to improve social mobility via its innovative job board designed specifically to connect underrepresented candidates to tailored career opportunities.

75% of LGBTQ+ tech founders and investors actively conceal their gender or sexuality from peers in the ecosystem, says first of its kind report.

Leading AI startup Aiir Innovations secures major investment to support global expansion and help set a new standard for engine inspections.

The lowdown on OneThird, the foodtech startup that's tackling food waste via its innovative solution for predicting the shelf life of fresh produce.

Karen Meager, co-founder of Monkey Puzzle Training shares some insights on how leadership has changed in the last decade, and what it takes to be a great leader today.

Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.

Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.

Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.

Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Published on: 8th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Tech Nation reveals 33 early stage scaleups to watch in 2023 8th Feb 2023 The lowdown on the Regional Winners of Tech Nation's Rising Stars competition - some of the UK's most promising early stage tech companies.
- Loop Not Luck, the UK’s first intersectional diversity recruiting platform launches 7th Feb 2023 Loop Not Luck aims to improve social mobility via its innovative job board designed specifically to connect underrepresented candidates to tailored career opportunities.
- New report reveals the tech community's LGBTQ+ Crisis 7th Feb 2023 75% of LGBTQ+ tech founders and investors actively conceal their gender or sexuality from peers in the ecosystem, says first of its kind report.
- Aviation startup Aiir Innovations raises over €2M to transform aircraft engine maintenance 7th Feb 2023 Leading AI startup Aiir Innovations secures major investment to support global expansion and help set a new standard for engine inspections.