Nowadays, in order to ensure that your business grows and reaps the seeds of success, it is important to have a strong online presence. How you do this is up to you - perhaps you have a website, a blog or are big on social media? Whatever the case, you’re probably familiar with the ever-present struggle of writing your own content. It can take a lot of time, can be quite tedious and sometimes you just don’t feel inspired.
This is where ‘Making You Content’ is hoping to lend a hand. Headed up by Kelly Gilmour-Grassam, this new service takes a fresh approach to the all too often ropey world of content writing services.
A a member of our Startup community we had a chat with Kelly about her business, and what it has been like to try and inject some new life into what is often regarded as a tired and fickle industry.
So Kelly, give us your pitch - what’s your startup all about?
Making You Content takes a personal approach to copywriting, helping our clients get heard online and offline with a range of writing services at a competitive price. We know how difficult and time-consuming it can be to write your own content, which is why we aim to make outsourcing content a stress-free and cost-effective solution for your business.
What inspired your startup?
I began copywriting during my time at university, and one of the things that really stood out for me was the fact that there is very little middle ground between freelancers (whose time is ultimately limited) and agencies. After several years of copywriting on a freelance basis, I developed Making You Content to bridge this gap for my clients.
‘Agencies’ have gained a bad reputation on many levels, from the fees they charge through to inconsistent copy that gets lost in translation. Making You Content offers results-driven copywriting, and can help you with content strategy as well as providing the content itself. However we aim to provide a personal service by working alongside our clients, and cutting out the red tape.
What’s been the toughest part of your journey so far?
One of the hardest things I’ve found in business is learning how to delegate, and trusting others to take care of tasks for me. I grew up with the mantra of ‘if you want something doing, do it yourself’, but as my business has grown I’ve quickly learned to overcome this.
In doing so, I’ve been pleasantly surprised at the results – I now have two fantastic freelancers on board who deliver excellent work every time. Of course, I thoroughly check each piece of work before sending it to clients, but their support has been crucial to the growth of Making You Content, allowing me to give new and old clients the attention they need.
What one piece of advice would you pass on to other Startacus members?
Following on from the above, I’d say that delegating and outsourcing is the only sustainable way a business can grow in the long run – you only have so many hours in a day. However I’d like to share one particular piece of advice that I received, that I think will help a lot of entrepreneurs and startups:
Set out ‘What We Do’ before you start taking on freelancers or employees. Silly though this may seem if you’re a one-man band taking on a single freelancer, it ensures that the person you hire knows exactly what to expect, what you expect, and the guidelines of your company. That way, they can slot into your routine and methods from the start, without you having to mould and correct them when it’s too late.
We’d like to thank Kelly for taking the time to tell us more about Making Your Content. We’re definitely excited for them and it would seem that they will only continue to grow. She has offered some great advice for fellow entrepreneurs too, so take note! We wish Kelly and Making Your Content all the best for the future!
To find out more about then be sure to follow them on Twitter or pop yourself over to their website! If you would like to become a member of the Startacus community, where you can learn, share, showcase your business, and connect with like-minded individuals, pop over to our registration page (it's free you know!)
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