OFF3R- The Tinder of Equity Crowdfunding

by Startacus Admin
OFF3R is the Tinder of Equity Crowdfunding
Lisa Simpson once made a characteristically concise commentary on ‘copycat’ culture, “Anything that's the ‘something’ of ‘something’ isn't really the ‘anything’ of ‘anything’”. I wonder if the episode had been created in 2015 would the line have been written differently?
It seems that one cannot swing a cat meme these days without it careering into an innovative tech startup positioning itself as the ‘something of something’...‘The Facebook of Dogs’, or the ‘The Tripadvisor of Churches’, and so forth.
It is, of course, an excellent notion. Aligning yourself in this way is a fantastic means of simplifying your business proposition to customers...even if it is a tad cliched at this point.
Just last week we came across one of our favorite ‘Something of somethings’ to date and couldn’t bear not to share it with you.
OFF3R is the Tinder of Equity Crowdfunding
Yes, that’s correct… it is the... Tinder...of ...Equity... Crowdfunding.
An unusual description? Most certainly! But ineffective? Not in the least! In fact, I now find myself in the enviable position of not having to describe at all what OFF3R does, because you already know…. ‘It is the Tinder of Equity Crowdfunding’. All I need to do is fill you in on a few extra details, of which there aren’t many.
OFF3R was originally launched as the altogether more on-the-nose, yet clever brand of Tendr, a UK-based crowdfunding app which aggregates crowdfunding deals and allows users to swipe right to like or swipe left to pass, depending on their level of interest in the campaign. The idea is that it offers investors a mobile interface through which to quickly and efficiently bookmark crowdfunding projects that they would like to investigate further, and easily dismiss those which they have no interest in.
If their engagement figures from the first 8 weeks since launch are any indication, it’s a service that is very welcome amongst the so inclined.
According to OFF3R in that first 2 month period the app generated 250,000 interactions; apparent validation that the convenience of the mobile interface is indeed something that investors value.
The change of name comes as they team announce their move into the American Market, by incorporating US-based crowdfunding deals into their existing offering.
Does this represent the beginning of a wave of new, more convenient crowdfunding technology? We shall see!
If you are planning a crowdfunding campaign, we have a free crowdfunding support package that can help you rech your goal!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The early-stage NI startups selected to pitch at LEVELUP 2021, the 2-day event taking place on 21-22 April as part of Derry & Strabane Enterprise Week have now been revealed...

Aimear Lynch, founder of My Pet Lamb and one of our Impacting Founders gives us the lowdown on her eco-conscious startup and business journey to date

The latest addition to the LEVELUP agenda is an online Speed Networking event, in partnership with Allstate NI and powered by Netminds. Come along and make new connections!

Digital DNA, leading lights in the NI Tech and Business community announced as media partners for the LEVELUP events at Derry & Strabane Enterprise Week

Kellie McCord from Toastmasters International shares some tips on a few of the key things you should consider to make sure that the online experience is inclusive and easier for more people

Thinking about embarking on currency trading? Here are some basic tips that will help you do just that...

The innovative Brighton-based startup, Naurt, that has created a plug-and-play toolkit for high-precision, beacon-free tracking

Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that...

The lowdown on Fleex, the startup that helps companies provide remote employees with all they need to make working from home more comfortable

Judging panel now revealed for the LEVELUP startup pitch comp for early stage NI startups taking place at Derry & Strabane Enterprise Week - entries open until 10th April
Published on: 18th August 2015
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus brings virtual speed networking to Derry & Strabane Enterprise Week 2021 12th Apr 2021 The latest addition to the LEVELUP agenda is an online Speed Networking event, in partnership with Allstate NI and powered by Netminds. Come along and make new connections!
- LEVELUP bags Digital DNA as media partners 12th Apr 2021 Digital DNA, leading lights in the NI Tech and Business community announced as media partners for the LEVELUP events at Derry & Strabane Enterprise Week
- Huge rise in dog weddings leads Feast It and Poppy’s Picnic to launch dog wedding planning service 31st Mar 2021 "Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs
- Manual, the innovative Men’s Health platform Raises $30M Series A 31st Mar 2021 Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health