OFF3R- The Tinder of Equity Crowdfunding
by Startacus Admin
OFF3R is the Tinder of Equity Crowdfunding
Lisa Simpson once made a characteristically concise commentary on ‘copycat’ culture, “Anything that's the ‘something’ of ‘something’ isn't really the ‘anything’ of ‘anything’”. I wonder if the episode had been created in 2015 would the line have been written differently?
It seems that one cannot swing a cat meme these days without it careering into an innovative tech startup positioning itself as the ‘something of something’...‘The Facebook of Dogs’, or the ‘The Tripadvisor of Churches’, and so forth.
It is, of course, an excellent notion. Aligning yourself in this way is a fantastic means of simplifying your business proposition to customers...even if it is a tad cliched at this point.
Just last week we came across one of our favorite ‘Something of somethings’ to date and couldn’t bear not to share it with you.
OFF3R is the Tinder of Equity Crowdfunding 
Yes, that’s correct… it is the... Tinder...of ...Equity... Crowdfunding.
An unusual description? Most certainly! But ineffective? Not in the least! In fact, I now find myself in the enviable position of not having to describe at all what OFF3R does, because you already know…. ‘It is the Tinder of Equity Crowdfunding’. All I need to do is fill you in on a few extra details, of which there aren’t many.
OFF3R was originally launched as the altogether more on-the-nose, yet clever brand of Tendr, a UK-based crowdfunding app which aggregates crowdfunding deals and allows users to swipe right to like or swipe left to pass, depending on their level of interest in the campaign. The idea is that it offers investors a mobile interface through which to quickly and efficiently bookmark crowdfunding projects that they would like to investigate further, and easily dismiss those which they have no interest in.
If their engagement figures from the first 8 weeks since launch are any indication, it’s a service that is very welcome amongst the so inclined.
According to OFF3R in that first 2 month period the app generated 250,000 interactions; apparent validation that the convenience of the mobile interface is indeed something that investors value.
The change of name comes as they team announce their move into the American Market, by incorporating US-based crowdfunding deals into their existing offering.
Does this represent the beginning of a wave of new, more convenient crowdfunding technology? We shall see!
If you are planning a crowdfunding campaign, we have a free crowdfunding support package that can help you rech your goal!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
The fintech startup that's making it a doddle for the self-employed, freelancers and contractors to organise their pensions
Published on: 18th August 2015
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
