Odore - the all-in-one Digital Product Sampling Platform
by Startacus Admin
Need to create a product sampling campaign as part of your marketing strategy? London-based startup Odore has created an innovative solution to help you do just that.
.png)
The ability to create personalised marketing and thereby create a long-term relationship with customers is hampered to varying degrees by data privacy, strong spam email filters, ad blockers, and more. This can result in businesses not only failing to gain new customers, but also losing repeat business. The solution is to turn to a service specifically set up for the purposes of creating marketing campaigns and customer engagement that builds brand experience for customers and thereby promotes customer retention.
London-based startup Odore has built that service, in the form of an all-in-one platform for brands to design and deliver product campaigns simply, easily, and impactfully.
Odore allows businesses to create interactive customer experiences through the likes of quizzes and questionnaires, all in a matter of minutes with drag and drop options that anyone can use - collaboratively among an entire team, if you want - but which also offer deeper editing abilities so that you aren’t stuck with anything generic-looking. The platform automates A/B testing to ensure that you are always delivering the highest performing campaign possible, and its smart interface gives you personalised recommendations when building said campaigns, using previous customer responses and aggregated data.
Odore works across multiple platforms and channels at once, integrating seamlessly with existing systems such as Salesforce or Shopify, and gives you a powerful dashboard from which to see everything. Current clients showing how effective a tool it is include L’Oreal, Guerlain, and Dior.
In January, Odore announced that it had raised £1 million in a seed round led by Blackfinch Ventures, with participation from SFC Capital and angel investors. This funding will go towards increasing the platform’s capabilities and expanding the team, as well as the startup’s international reach.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
NI Startup? Fancy showcasing your startup at this year's Digital DNA event? We've got up to 10 spaces for NI startups to do just that. Here's the details!
Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...
The lowdown on London-based SaaS startup Adadot and its innovative performance and wellbeing tracking platform for developers.
.jpg)
Henrik Grim, European GM of Capchase shares insights on how founders can navigate these more challenging funding conditions.
Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
.png)
New podcast launched by Sport Tech Hub aims to share insights and inspiration from leaders and tech entrepreneurs in the sport and physical activity sector.
Moneybox smashes its investment target with over 15,000 people investing £6.25million in 72 hours in its Crowdcube campaign.
Published on: 3rd March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Voicy lands €1.2 million pre-Seed from Global Founders Capital to build the GIPHY for sound 20th May 2022 Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
- Zolar Lands €100 Million Series C On The Back Of Surging Demand For Affordable Green Energy 19th May 2022 Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
