Odore - the all-in-one Digital Product Sampling Platform
by Startacus Admin
Need to create a product sampling campaign as part of your marketing strategy? London-based startup Odore has created an innovative solution to help you do just that.
.png)
The ability to create personalised marketing and thereby create a long-term relationship with customers is hampered to varying degrees by data privacy, strong spam email filters, ad blockers, and more. This can result in businesses not only failing to gain new customers, but also losing repeat business. The solution is to turn to a service specifically set up for the purposes of creating marketing campaigns and customer engagement that builds brand experience for customers and thereby promotes customer retention.
London-based startup Odore has built that service, in the form of an all-in-one platform for brands to design and deliver product campaigns simply, easily, and impactfully.
Odore allows businesses to create interactive customer experiences through the likes of quizzes and questionnaires, all in a matter of minutes with drag and drop options that anyone can use - collaboratively among an entire team, if you want - but which also offer deeper editing abilities so that you aren’t stuck with anything generic-looking. The platform automates A/B testing to ensure that you are always delivering the highest performing campaign possible, and its smart interface gives you personalised recommendations when building said campaigns, using previous customer responses and aggregated data.
Odore works across multiple platforms and channels at once, integrating seamlessly with existing systems such as Salesforce or Shopify, and gives you a powerful dashboard from which to see everything. Current clients showing how effective a tool it is include L’Oreal, Guerlain, and Dior.
In January, Odore announced that it had raised £1 million in a seed round led by Blackfinch Ventures, with participation from SFC Capital and angel investors. This funding will go towards increasing the platform’s capabilities and expanding the team, as well as the startup’s international reach.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.
Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
Published on: 3rd March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
