OBI’s billboard renovation campaign

by Startacus Admin
Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.
OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.
Take a look at the short video below and see for yourself:
Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.
So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!
Penned by Dermot McBride
OBI Billboard
If you liked this article, why not check out some of our others...
- A Shopping centre made of shipping conatiners
- Heard of the one pound challange
- Plastic Bank- Turning one mans trash into another mans treasure
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start

Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary

2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity

For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials

The innovative Italian company that has created Handshield, a hand protection wrap to protect users from bacteria and viruses

If you’re thinking about starting an ecommerce business, these tips will help you do just that...

The lowdown on Pentaform, the London-based startup that has created an easy-to-use and eco-friendly personal computer that is globally accessible
Published on: 28th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Alchemy Technology Services receives Bronze Diversity Mark NI Award 23rd Feb 2021 Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity
- Groundbreaking British inventions win global sustainability prize 23rd Feb 2021 For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer