OBI’s billboard renovation campaign
by Startacus Admin
Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.
OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.
Take a look at the short video below and see for yourself:
Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.
So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!
Penned by Dermot McBride
OBI Billboard
If you liked this article, why not check out some of our others...
- A Shopping centre made of shipping conatiners
- Heard of the one pound challange
- Plastic Bank- Turning one mans trash into another mans treasure
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
“Free-from” food-to-go startup Pollen + Grace to launch into national supermarkets Tesco and Co-Op, continuing its mission to bring exciting healthy meals to the high street.
Skyports - The drone focused startup that is creating end to end cargo and passenger drone delivery solutions
Bristol and Bath based early-stage startups and entrepreneurs take note - here's the lowdown on key startup support and help available where you are...
Artificial intelligence platform Ricochet is on an AI mission to find new business leads that fit the needs of your company.
From understanding more about how a business can invoice effectively to avoid late payments, to what debt recovery means, to how to take legal action against overdue debt.
For businesses, where getting maximum return on their investment is the name of the game, detecting the next big thing in its infancy is crucial.
If you’re counting on receiving a payment, days or even months after the due date, it’s time to take action. Here's some handy tips for dealing with late payments.
The challenges of working with a business partner or another co-founder, as told by 12 of the UK’s top startup co-founders
This February 12th & 13th, global pre-accelerator program Startup Boost, will host a virtual demo day from their 'Fall programs' in Detroit, Dublin, Los Angeles, and New York.
Published on: 28th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Weekend Dublin immigration aims to builds ideas not borders 7th Feb 2019 Migrants are gonna surround us, With ideas! We take a look at Startup Weekend Dublin immigration...
- Sports facility management platform Pitchbooking nets £250k investment 6th Feb 2019 SportTech Belfast startup Pitchbooking, secures £250k investment to help become the market leader in sports facility management.
- Too Good To Go raises further €6m to keep fighting food waste everywhere 6th Feb 2019 Fast growing tech for good app Too Good To Go raises a further €6 million to accelerate its mission to eliminate food waste globally, taking its total investment to €16m.
- Google+ for consumers shuts down 2nd April 1st Feb 2019 Goodbye Google+. The end date for Google+ for consumers (personal) has been announced as the 2nd April 2019. So what....now?
