Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.
OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.
Take a look at the short video below and see for yourself:
Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.
So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!
Penned by Dermot McBride
If you liked this article, why not check out some of our others...
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Finding the right supplier for your business can seem daunting when those you are looking at are overseas. So here are some things to think about when starting a relationship with and working with an overseas supplier.
AIB Start-up Academy Summit returns to Belfast!
13th Jan 2017
Northern Ireland startups and entrepreneurs listen up! The AIB Start-up Academy Summit will be back in Belfast and we’ve all the important info you need to bag your free ticket to attend!
Newcastle Startup Week Set to Inspire
11th Jan 2017
Newcastle Startup Week - a new festival of entrepreneurship aims to inspire local people to start businesses and attract greater inward investment to the city and wider North East of England region.