Startacus
Join Now! /

OBI’s billboard renovation campaign

Startacus RSS

by Startacus Admin

Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.OBI's Billboard renovation campaign

OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.

Take a look at the short video below and see for yourself:

Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.

So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!

Penned by Dermot McBride

OBI Billboard


 

If you liked this article, why not check out some of our others...

If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...


Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 28th March 2014

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
  • The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
  • Lloyd's Lab announces third round of applications 3rd Jun 2019 From data sharing to next generation claims, insurance industry focused tech startups are currently being sought after to join Lloyd's Lab cohort 3.
  • Startup Exhibitor package at Digital DNA 2019 28th May 2019 New startup exhibitor package at Digital DNA 2019 gives startups access to 150 Speakers, an estimated 3,000 attendees, 121 investor meetings, a startup pod to exhibit and 4 x 1 full-access exhibition tickets!
Startacus
Check us out at our Google+ page!