OBI’s billboard renovation campaign
by Startacus Admin
Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.
OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.
Take a look at the short video below and see for yourself:
Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.
So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!
Penned by Dermot McBride
OBI Billboard
If you liked this article, why not check out some of our others...
- A Shopping centre made of shipping conatiners
- Heard of the one pound challange
- Plastic Bank- Turning one mans trash into another mans treasure
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The InsurTech startup which covers the risk of non payment of invoices...
AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
.jpeg)
Technology has transformed how people interact. We are on the cusp of an exciting new era in clinical communication, and a key shift in the empowerment of patients as a stakeholder in healthcare.
Exercise made fun thanks to this location-based strategy game for runners and walkers
The innovative Social Community App that's been created for those living & working with Dyslexia and ADHD...
Shuttout - The community-driven marketplace startup that's adding social value to photographs...
Dent Reality launches it's new AR wayfinding technology for shopping malls, airports, retailers and other venues, using virtual paths and arrows to help users find their way.
Aberdeen based startups and entrepreneurs take note - here's the lowdown on key startup support and help available where you are...
Here are seven kinds of educational courses that can take your abilities as an entrepreneur to the next level.
Here we’ll take a look at six ways you can get the most from your online advertising budget.
Published on: 28th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- AO launches Innovation Lab to integrate online retail solutions 17th Apr 2019 AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
- EDP searching for startups to join the Starter Acceleration Program 8th Apr 2019 EDP, one of Europe's major electricity operators is currently looking for startups for their new EDP Starter Acceleration Program.
- United Utilities launches Innovation Lab 2.0 21st Mar 2019 Leading UK water and wastewater company United Utilities has launched its second accelerator programme to help innovative businesses grow and develop their solutions through a collaborative approach.
- Northern Ireland startups sought for upSTART 2019 21st Mar 2019 Entries are now open for upSTART, Northern Ireland’s most exciting startup pitch competition which features an all-expenses paid trip to explore the New York tech scene for the winner.
