OBI’s billboard renovation campaign
by Startacus Admin
Here at Startacus, we love it when we hear about people thinking outside the box (or off the wall in this case) when promoting their business - and this is an amazing example of just that! So, when we came across DIY store OBI’s billboard renovation campaign, we just knew we had to share it with you good folk.
OBI have taken the concept of billboard advertising to another level. In Germany, where the market is overwhelmed with DIY shops and hardware stores, these guys have come up with a unique idea to stand out from the crowd. They have renovated a billboard sized section of derelict buildings to show how easy it is to make it look good. OBI achieved this with the help of agency Jung Von Matt. The campaign started in January of this year.
Take a look at the short video below and see for yourself:
Now we’re not saying that you should grab a paint brush and go all Jackson Pollock in your local area – but rather ask yourself how something like this with minimal cost can be so effective. After all, even if people didn’t like it, it could have the desired impact in promoting your business or product and also mean that as a startup you stand out from the crowd.
So that’s it, nuff said. Make sure you watch the video and you’ll soon get the picture!
Penned by Dermot McBride
OBI Billboard
If you liked this article, why not check out some of our others...
- A Shopping centre made of shipping conatiners
- Heard of the one pound challange
- Plastic Bank- Turning one mans trash into another mans treasure
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Belfast-based software cyber security company Uleska announces that it has secured £500k in investment and sales, which will enable it to significantly grow product development and double its headcount.
The innovative app enabling young footballers to showcase their skills and talent...
The startup that's on a mission to make selling using AR technology easier than ever before...
Voiced by Stephen Fry, ‘Einstein on Time’ will be the first in a children’s educational app series – “Human Heroes” - centred on history’s greatest minds.
A look at some of the standout tech startups from the inaugural Ignite 2.0 remote accelerator programme...
Efe Imoloame, Founder of early-stage startup VA, shares his predictions on the emerging tech trends that will affect retail...
Keith McNiven, founder of London based personal training company Right Path Fitness, tells us why you should provide health and fitness training for your team.
Whether you have a home office or a work office, it is crucial that you keep this area tidy. Here's a few tips how...
The mobile app which enables users to learn a language using the power of music...
With over 180,000 Helpfulpeeps members, award-winning social marketplace Helpfulpeeps is crowdfunding on Seedrs with over 80% of their target reached on the first day.
Published on: 28th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ignite Accelerator 2019 opens for North East England startups 16th Nov 2018 North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
- Chancellor’s ‘little extras’ will not undo 8 years of cuts to public services, says TUC 29th Oct 2018 Commenting on the 2018 Budget Statement, which set out the government’s spending plans up to 2024, TUC General Secretary Frances O’Grady had this to say...
