Nuw - the sustainable fashion app expands throughout UK and Ireland

by Startacus Admin

Good news for fashion and the environment with the innovative sustainable fashion app Nuw expanding its services across the UK and Ireland...

Previously only available in London, Dublin and Cambridge, the sustainable fashion app, Nuw has just announced the expansion of its services across the UK and Ireland to empower people to reduce their environmental impact of fashion, and give love to the clothes that already exist in our own wardrobes.

This expansion will allow even more people to borrow, share and swap clothes in their area for a small subscription fee. Instead of buying new garments for each event or paying a huge amount to rent out incredible pieces, members can borrow and swap as much as they like of high-end to high street clothes for every occasion.

The startup was created after a trip to India in 2013 where Nuw Co-Founder and CEO, Aisling Byrne, saw first-hand the devastating social and environmental impacts of fast fashion.

Since its first successful trial run at Trinity College’s Dublin’s annual ball in 2017, Nuw has seen 1,000 borrows and swaps in total, with each item shared offsetting at least 25% of the resources that would have been used in the production of a new item. After launching on the app store in January 2020, Nuw has already celebrated 4,000 users and have seen many designer labels being shared on the platform, alongside stand-out highstreet pieces.

Aisling Byrne, Founder and CEO at Nuw says:-" As we see more and more people wanting to get involved with Nuw each year, we’re proud to be part of the new future of fashion - one that looks out for bargains while helping the planet.

Nuw’s success is driven by our brilliant community who share their wardrobes - so now we’d like to welcome new and existing customers to join us on our crowdfunding campaign as we build for a more sustainable future.”

To support its rapid growth, the sustainable fashion champions are now seeking a £115k investment on equity crowdfunding platform, Seedrs. Nuw’s campaign has already seen significant interest, securing 67% of this funding already. This latest funding follows their pre-seed round backed by Sustainable Ventures, Bethnal Green Ventures and numerous angel investors. Nuw have also received support from London Fashion Fund.

We wish the Nuw team the best of luck with this campaign and we reckon that this is a sustainability focused startup that's certainly one to watch!

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Published on: 14th September 2020