Ntropy Raises $3.2M for its innovative data platform

by Startacus Admin
Ntropy secures major investment to help with expansion of its team, support market growth and future product development.
Fab news for Ntropy, a company removing data barriers to understand financial transactions, as they have just announced a $3.2M seed round led by QED Investors, who has previously invested in fintech unicorns Nubank, Klarna, and Current. January Ventures and founders and executives from Ramp, Square and Stripe also participated in the investment round.
Co-founded by CEO Naré Vardanyan and CTO Ilia Zintchenko, Ntropy believe that turning data into leverage rather than a barrier is a game changer in financial services. Data powers decisions from credit scores to loan agreements and enables a variety of financial products that impact lives. Ntropy saw an opportunity to provide a developer-first and scalable platform that helps businesses make sense of their transaction data, for customers to benefit from in the future.
Naré Vardanyan, CEO and Co-Founder of Ntropy, commented, “Over the last 20 years, the main way to monetise on the internet was manipulating your users’ data for advertising and targeting. But this is changing. Embedded fintech is enabling business models based on a direct exchange of value, where customers can get, make, share, lend, and invest money directly on the internet. Hence data is turning from a passive source of information for targeting, into a source of leverage to create delightful customized products. At Ntropy, our “no-data'' APIs mean that no company needs access to raw data, we give them the ability to build directly from the information they need to create products and power decisions.”
Amias Gerety, Partner at QED Investors, added, “When we met Ntropy, we could tell they were onto a big idea -- carving a new path for machine learning and data privacy to coexist. When we invested, it was because the team could turn their tech into tools that help solve acute problems we've seen across our fintech portfolio”.
Ntropy will be using the funding to expand its engineering and commercial team, support market growth and future product development.
We look forward to watching this happen and seeing the impact that this investment will have on this innovative startup.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.

Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.

With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.

The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.

The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.

Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.

Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.

Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.

The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.

With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 20th July 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.