Nothing - removing barriers between people and technology
by Startacus Admin
The lowdown on Nothing, the London-based startup that's creating innovative connected products "to make tech fun again."
Every couple of years, many of us are invited to renew our phone contract, which often means selecting a new phone. Every couple of years, we browse through all of the available devices and find them all to be much the same. Maybe our choice ultimately comes down to which has a better camera, or the biggest screen, or the most storage.
Every iPhone is practically identical to the last, every Android phone from any manufacturer is basically the same, except that one has slightly more rounded corners than that one, and that one has the power button on the top instead of the side. Perhaps innovation in design has gone out the window for many big manufacturers. Perhaps it’s time to look to a newcomer…
London-based tech startup Nothing might just be that newcomer. Co-founded by Swedish entrepreneur Carl Pei, who previously co-founded OnePlus, Nothing has launched its first smartphone, named simply “Phone (1)”. The Phone (1) features a transparent design, allowing you to see into the circuitry of the device, and fancy lights that can flash in specific patterns to denote different notifications, or stand in for ring lights for your photos and video. Its aesthetic design is what Pei calls a “a wake-up call for the industry”; however, it’s not all gimmick.
The phone’s Glyph interface, which runs on Android 12, is quick and smooth and minimalistic, and the device boasts an impressive 50mp dual camera. It is designed to connect, in an iOS-esque way, to an ecosystem of other products, as well as being customisable and as easy to control third-party products as its own. All this while being light on power consumption.
Made from 100% recycled aluminium and 50% of plastic components bio-based and recycled, Nothing is showing their goal of leading sustainability in the industry. The phone, which launched on July 16, is not as expensive as we had expected (although they do seem to have gone the Apple route of not providing a charger in the box), and we may have found our next upgrade!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health.
.png)
The lowdown on Oxford Quantum Circuits, the innovative Reading-based startup that's on a mission to make quantum computing accessible to all.
.png)
Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
.png)
Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
Lydia Kothmeier, VP of Operations at Storyblok shares insights on the processes and policies that every startup should have in place in order to make remote working work.
The lowdown on HoloToyz, the Irish startup and its products for kids that can come to life through the power of augmented reality.
Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.
Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.
The lowdown on Nothing, the London-based startup that's creating innovative connected products "to make tech fun again."
The lowdown on Athos, the Spanish startup that has created a customized climbing shoe that's been made with 3D printing technology.
Published on: 1st August 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
- Registrations Open for Inbound Investors 2022 2nd Aug 2022 Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.
- Storyblok Launches New CMS Experience to Shape the Future of Digital Storytelling 1st Aug 2022 Enterprise CMS Storyblok launches Storyblok V2 in a bid to further empower teams to create and scale standout audience experiences.
