News Over Audio - fit journalism into your life

by Startacus Admin

We take a look News Over Audio, an Irish startup that's aiming to change how we engage with journalism...

Hard work often means little free time, and little free time means that either we don’t keep up with what’s going on in the world around us or we waste time that could be spent with friends and family to do just that. Engagement with quality journalism is already on the decline among younger demographics. Listening to the radio gives us a small insight into what that radio station thinks is important to us, but we still have to look around for a fuller picture.

So wouldn’t it be nice if someone would just read all of the news that actually is important and interesting to us, from all over the world?

Dublin-based startup Noa (News Over Audio) thinks so too. Their idea is simple and effective: have the highest quality journalism in the world read professionally to you while you are on the go. You can choose individual articles to listen to as well as selecting the topics you want to be kept abreast of, whether it’s Donald Trump, sport, or Brexit. Rather than just the headlines, you still get to engage with the full story behind the headline. These articles can be downloaded to be listened to offline at any time, making it more convenient for people on the move.

While the most basic of the 3 subscriptions is completely free, companies can take advantage of an Enterprise subscription package, giving their employees the chance to absorb news around their industry or their clients’ industries, informing decisions, staying on top of trends, complement your training of new employees, and generally immerse the company in its industry’s goings on. And with this package, management and team leads can view aggregated engagement statistics and see what is popular.

Noa doesn’t aim to replace written journalism, of course. It is this high quality written journalism that makes the platform work, after all. Current publishers from whom Noa can deliver to you in professional, dulcet (no idea if that’s true) tones include The Independent, The Telegraph, Bloomberg, The New York Times, The Economist, and more.

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Published on: 9th June 2019