Netacea - bot detection and mitigation made easy.
by Startacus Admin
.png)
Netacea is a Manchester-based startup that's on a mission to protect businesses from the most sophisticated bot attacks.
When Russia recently blocked Twitter, there were numerous reports of the number of trolls and right-wing echo chamber accounts on people’s timelines decreasing drastically. How many of those seemingly real, yet oddly near-identical accounts aren’t real people at all, but bots?
.png)
Brace yourself and scroll through the comments of any popular YouTuber’s videos and you will see account after account posting identical comments that somehow remain in place for an alarmingly long time before YouTube does anything about them. Again, bots. These bots are annoying and potentially dangerous in their spreading of misinformation and the like, but they are perhaps the most innocuous of the types of bots out there and the things they can do. From scalping, to web attacks bringing down your website, to theft, an estimated 10-40% of web traffic is actually bots, ever-evolving, and anything from an annoyance to a danger.
Manchester-based startup Netacea is dedicated to bot detection and mitigation, using machine learning to adapt to the bots’ ever-evolving nature and see through their attempts to appear human.
Netacea’s platform works on the server side, without any need for code to be added to web pages. The technology runs with minimal oversight, protecting against all kinds of theft and fraud, attacks and skewed marketing analytics, and is itself constantly learning and evolving, just like the threats it is protecting against. Netacea says that it has a less than 0.001% rate of false positives in identifying and categorising bots.
In February, Netacea announced that they had raised $12 million in a Series A round participated in by Mercia Asset Management and cybersecurity experts from the likes of Crowdstrike, Malwarebytes, and Capsule8. This isn’t surprising when you look at some of the big names they have worked with since their founding in 2018, including Sony, Malwarebytes, and William Hill. And their case studies have some impressive numbers to back up their claims and show why these names number among their clients, such as saving $21,567,780 per year in fraud and $697,248 per year in card verification charges.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.
Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
Published on: 21st March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
