Nestlé crown Good-Loop winner of The Next Big Thing
by Startacus Admin
Good-Loop have been crowned the 2017 winner of The Next Big Thing start-up pitch competition after successfully
winning over Nestlé and scooping the top prize at ad:tech London.
Fourteen finalists pitched for the opportunity to collaborate with Nestlé via the HENRi@Nestlé open innovation platform. Good-Loop was crowned the winner for their tech-for-good solution to the challenge, which will use the power of advertising to make a charitable donation to the Nestlé Cocoa Plan. Good-Loop’s Founder and CEO, Amy Williams, has seen her company grow enormously in the last year - the platform having already piqued the interest of some of the biggest brands and advertisers around.
The Next Big Thing 2017, which took place at ad:tech London on 29-30 November at The Old Truman Brewery, focused on the KITKAT Sustainability Project, an effort to give consumers the opportunity to experience and participate in KITKAT’s global sustainability efforts and their positive impact on society and the environment as part of the Nestlé Cocoa Plan.
Through the HENRi open innovation platform, Good-Loop (here's our previous feature on tech-for-good startups that highlighted Good-Loop) will aim to work with Nestlé on a partner-pilot-proof-of-concept model to test their technology in field. Each successful pilot through HENRi is funded with $50,000 and given senior support and access to market.
Launched 4 years ago, previous winners of The Next Big Thing include Fluid Ads, Relative Insight, Seenit and native ads platform Avocarrot, who exited for $20m last year. This year’s competition was a partnership between Nestlé, global ad agency McCann, and ad:tech London.
Amy Williams, CEO and Founder of Good-Loop, winners of The Next Big Thing said: “We’re all about empowering consumers and giving them the choice to engage with advertisers in support of the causes they care about. With KitKat and the Good-Loop platform, we’re able to donate 50% of ad spend to the Nestlé Cocoa Plan and support suppliers, communities and consumers around the world. We’re really looking forward to seeing this come to life.”
Gerardo Mazzeo, Global Innovation Director, Nestlé: “Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. Good-Loop had a clear vision for helping us to bring home the work we are doing with KITKAT and sustainability and we’re excited to see where the partnership leads.”
Florence Audoyer, Global Strategic Marketing and Communications - KITKAT went on to say: “Through the Nestlé Cocoa Plan programme, we work hard to improve the lives of cocoa farmers and the quality of their products. We were looking for the right startup to bring our sustainability initiatives to life in a creative, exciting, and engaging way that truly connects with people. We’re excited to work with Good-Loop to help shine a light on the Nestle Cocoa Plan in a new way.”
HENRi@Nestlé is an open innovation platform where early-stage companies can partner with us to pilot high-potential solutions to some of the most challenging issues across our FMCG portfolio. Selected companies receive $50,000 and senior business support to fund pilots to bring their products and ideas to customers. Having previously featured the KITKAT Sustainability Project on Startacus, it is great to see the fab Good-Loop crowned as the winner.
The fourteen finalists that pitched for the opportunity to collaborate with Nestlé via the HENRi@Nestlé open innovation platform were Greengame (here's our recent feature on Greengame), StoryStream, Buzzoole Holdings LTD, Kyra TV, Jaunt VR, Good-Loop, Panache, PlayMob, SOCIAL-INTERNET, Opinary, baagloo, KameraOne, Whalar and Hold AS.
The Finalists were Kyra, Jaunt, Good-Loop, Opinary and Opinary. A huge congrats to Amy Williams and the Good-Loop team for this fabulous accolade.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
EISA Survey reveals how key growth businesses needing investment now may disappear within 12 months if Government fails to act
Selfie Salon wants you to join the #selfiesalon movement to #stayhomesavelives by showing your support in taking a before-and-after beauty self-grooming picture!
Coronavirus. How do you survive as a business owner with minimal or no business at all? Consider the following tips...
Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
A UK-based social enterprise Lanterne, has developed, and is soon to launch, Keep Your Distance, a free app that will help us observe social distancing.
Bring! is a digital grocery tool that simplifies grocery shopping for you and anyone you are shopping for.
In a bid to help brands during the current pandemic, the GreenJinn grocery app makes some rapid changes to its service
Coronavirus & furloughing employees. Nichola Hailes of Payfit looks to answer some of the most frequently asked questions about the job retention scheme.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
Published on: 1st December 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Industry survey indicates impact of COVID19 on growth businesses needing investment 7th Apr 2020 EISA Survey reveals how key growth businesses needing investment now may disappear within 12 months if Government fails to act
- Save Our Startups campaign launched 5th Apr 2020 Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
