MyCustomerLens - the Continuous Feedback platform

by Startacus Admin
Glasgow-based startup MyCustomerLens wants to help you reach & retain more customers by making faster & more informed decisions.

Customer loyalty can be hard to predict. Will customers go for quality over price or hunt down the best bargain? Will they stay with a company that has provided a good service/product or shop around? How do you gauge customer satisfaction except with surveys, closed questions, and manual data analysis? Putting all of this together and keeping an eye on trends and your finger on the pulse is pretty much a full time job, which few startups can afford.
Glasgow-based startup MyCustomerLens wants to do all of this for you and save you from losing customers and money. The MyCustomerLens platform uses industry-specific algorithms to collect and analyse survey responses, reviews, email complaints, feedback forms, behaviour data, and real-time social media comments.
It takes this raw data and organises it into easy to read visualised data with graphs, statistics, word clouds, and things we know how to easily interpret. With this data, you can stay on top of customers’ feelings about your company, their concerns and problems, their likelihood of repeat business and referring other customers to you.
These actionable insights can help ensure you make the right decisions about sales effectiveness, reducing complaints, and increasing retention in time to make them most impactful.
Currently residing in the RBS Accelerator Hub in Glasgow, MyCustomerLens has been through programmes such as Entrepreneurial Spark, ukactive ActiveLab, and the PwC SportTech Scale-Up programme. The ActiveLab growth programme ended in a pitch competition at which MyCustomerLens took away the Research Impact Award.
With research telling us that 86% of buyers are willing to pay more for a great customer experience, a platform like MyCustomerLens could be the difference between a successful business and one that drives its customers to someone else.
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Published on: 26th May 2019
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- CardiaTec Biosciences Secures £1.4m to combat cardiovascular diseases using Artificial Intelligence 6th Jul 2022 Cambridge-based startup, CardiaTec Biosciences raises investment to support further development of its mission to develop the next generation of cardiovascular disease targets.
- Raise Ventures pioneer an Emerging Leaders Summer School 6th Jul 2022 Raise Ventures on a mission to empower the next generation of business leaders and founders with the launch of their pioneering Emerging Leaders Summer School.
- Ulster Bank Funds Diverse Entrepreneurship 5th Jul 2022 The recipients of the 2022 Ulster Bank Enterprise Fund are announced, each aiming to promote and encourage entrepreneurship amongst underrepresented groups.
- New campaign launches to address disproportionate lack of support for disabled entrepreneurs. 5th Jul 2022 Leading disability-focused organisations join forces to launch the #Access2Funding campaign - calling on the VC and investment community to improve the representation, opportunities presented to and experience of disabled founders.