MyCustomerLens - the Continuous Feedback platform
by Startacus Admin
Glasgow-based startup MyCustomerLens wants to help you reach & retain more customers by making faster & more informed decisions.
Getting customers is hard. Keeping customers is hard. Business is hard. Customer loyalty can be hard to predict. Will customers go for quality over price or hunt down the best bargain? Will they stay with a company that has provided a good service/product or shop around? How do you gauge customer satisfaction except with surveys, closed questions, and manual data analysis? Putting all of this together and keeping an eye on trends and your finger on the pulse is pretty much a full time job, which few startups can afford.
Glasgow-based startup MyCustomerLens wants to do all of this for you and save you from losing customers and money. The MyCustomerLens platform uses industry-specific algorithms to collect and analyse survey responses, reviews, email complaints, feedback forms, behaviour data, and real-time social media comments.
It takes this raw data and organises it into easy to read visualised data with graphs, statistics, word clouds, and things we know how to easily interpret. With this data, you can stay on top of customers’ feelings about your company, their concerns and problems, their likelihood of repeat business and referring other customers to you.
These actionable insights can help ensure you make the right decisions about sales effectiveness, reducing complaints, and increasing retention in time to make them most 
impactful.
Currently residing in the RBS Accelerator Hub in Glasgow, MyCustomerLens has been through programmes such as Entrepreneurial Spark, ukactive ActiveLab, and the PwC SportTech Scale-Up programme. The ActiveLab growth programme ended in a pitch competition at which MyCustomerLens took away the Research Impact Award.
With research telling us that 86% of buyers are willing to pay more for a great customer experience, a platform like MyCustomerLens could be the difference between a successful business and one that drives its customers to someone else.
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Published on: 26th May 2019
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