MyCustomerLens - the Continuous Feedback platform
by Startacus Admin
Glasgow-based startup MyCustomerLens wants to help you reach & retain more customers by making faster & more informed decisions.
Getting customers is hard. Keeping customers is hard. Business is hard. Customer loyalty can be hard to predict. Will customers go for quality over price or hunt down the best bargain? Will they stay with a company that has provided a good service/product or shop around? How do you gauge customer satisfaction except with surveys, closed questions, and manual data analysis? Putting all of this together and keeping an eye on trends and your finger on the pulse is pretty much a full time job, which few startups can afford.
Glasgow-based startup MyCustomerLens wants to do all of this for you and save you from losing customers and money. The MyCustomerLens platform uses industry-specific algorithms to collect and analyse survey responses, reviews, email complaints, feedback forms, behaviour data, and real-time social media comments.
It takes this raw data and organises it into easy to read visualised data with graphs, statistics, word clouds, and things we know how to easily interpret. With this data, you can stay on top of customers’ feelings about your company, their concerns and problems, their likelihood of repeat business and referring other customers to you.
These actionable insights can help ensure you make the right decisions about sales effectiveness, reducing complaints, and increasing retention in time to make them most 
impactful.
Currently residing in the RBS Accelerator Hub in Glasgow, MyCustomerLens has been through programmes such as Entrepreneurial Spark, ukactive ActiveLab, and the PwC SportTech Scale-Up programme. The ActiveLab growth programme ended in a pitch competition at which MyCustomerLens took away the Research Impact Award.
With research telling us that 86% of buyers are willing to pay more for a great customer experience, a platform like MyCustomerLens could be the difference between a successful business and one that drives its customers to someone else.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Looking for ways to attract new employees to your startup? Here are some tips to help entrepreneurs entice talented candidates.
 - In cradle 2.3.png)
Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
xigxag is a Cornwall-based startup that has created an innovative audiobook app offering great prices, no subscriptions and exclusive access to their listen-and-read x-book®.
The lowdown on Kanda, the fintech startup that's on a mission to help tradespeople build their businesses and win better work.
Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
It may still be a pretty challenging and stressful time for businesses. However, here are a few basic tips that should help...
10 innovative startups on a mission to solve some of the aerospace industry's key challenges are announced as participants in the next Aerospace Xelerated programme.
Creating an alcoholic drink startup? Richard Horwell from Brand Relations shares advice on how to overcome some of the key challenges when doing just that.
JustCarbon on mission to bring cryptocurrency benefits to nature-based solutions, driving increased investment and supporting global carbon market growth.
Published on: 26th May 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Imaging experts epipole secure investment to support US growth 20th Jan 2022 Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
- Early stage tech startups sought for Raise Spring Accelerator programme 18th Jan 2022 Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
- Planet First Partners backs cooling tank technology that reduces data centre climate impact 18th Jan 2022 Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
- Aerospace Xelerated announces the AI and Autonomy startups in its 3rd cohort 14th Jan 2022 10 innovative startups on a mission to solve some of the aerospace industry's key challenges are announced as participants in the next Aerospace Xelerated programme.
