My Swft - travel planning made easy
by Startacus Admin
My Swft - The startup that's using instant messaging to become your free travel concierge where technology and the human touch are combined.
Travel agents used to be all over the place, tempting you with pictures of tropical beaches and sun-washed villas. Now, they are fading into obscurity as people become more frugal with their time and money, and so more determined to do everything themselves. Who has time to find a good travel agent and sit down to discuss a theoretical holiday with them?
The alternative to booking every aspect of a holiday yourself is to use a travel website, which requires you to find the best match for what you want, instead of exactly what you are looking for. This is because they lack human interaction and the personalisation that can come with it.
London-based My Swft is filling that small but important gap between taking time off work to sit with a travel agent and doing it all yourself.
The idea is simple: instant messaging.
If what is lacking from convenient holiday research and booking is human interaction, why not bring that human interaction back, but in a way that is convenient to the customer? By using Facebook Messenger and WhatsApp, you can talk to an actual person at your convenience to discuss what exactly you want in a holiday.
This allows My Swft to give you options tailored specifically to you. They will find you the best deals on everything from flights to accommodation, and will provide you with advice on what to see and do to make the most of your stay. The service is free, as My Swft makes its money through commission on the bookings you make at their suggestion.
My Swft is currently crowdfunding on Indiegogo, and is at 37% of their goal with a month to go. This will be the first time My Swft has been funded from anywhere but the pockets of the three founders, and the money will be used to improve the time it takes to put together holiday suggestions and quotes, improving the chat system, and CRM development.
Even as it stands now, the service sounds like a huge help and time saver, but if (when) they make their crowdfunding goal, they’ll really be off and flying!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Erika Eliasson-Norris, Founder and CEO of Beyond Governance shares insights on why investing in governance from the off is so important...
Aerospace Xelerated and Tawazun Economic Council seek applications from innovative startups that are working in the digital services and solutions area.
SeeAI is a Leeds-based startup that's on a mission to empower radiologists and help patients to get their medical imaging diagnosis within minutes.
The lowdown on Buckle, the US-based insurtech platform that's addressing the insurance needs of rideshare and delivery drivers.
Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
The lowdown on watchTowr, the startup that's on a mission to provide organisations with "continuous cyber security assurance aligned to the capabilities of today’s adversaries."
Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm.
Pet owners take note! GetSetPet is a startup on a mission to become the ultimate destination for your pet supplies.
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health.
.png)
The lowdown on Oxford Quantum Circuits, the innovative Reading-based startup that's on a mission to make quantum computing accessible to all.
Published on: 22nd April 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Aerospace Xelerated Opens Call for Startups Working on Digital Services and Solutions 15th Aug 2022 Aerospace Xelerated and Tawazun Economic Council seek applications from innovative startups that are working in the digital services and solutions area.
- DigiHealth Lean Launch Programme opens for applications 11th Aug 2022 Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
