Music App SPOKE Secures £1.1m to Improve GenZ Mental Health Through Music
by Startacus Admin
SPOKE, a new app that provides music with mindfulness benefits, has secured a £1.1m pre-seed investment led by Ada Ventures.
Based on 18 months of research and development with artists and scientific advisors, the Spoke app combines music with the therapeutic technique of mindfulness, where you focus on awareness of the present moment, while calmly acknowledging and accepting your feelings, thoughts, and bodily sensations.
Artists are trained by a team of clinical psychologists, therapists and neuroscientists so that each lyric, beat, sound and melody is designed to help users achieve a desired mental state. The result is music that has the same impact as scientifically-proven therapeutic practices. The more a user listens to music through Spoke, the greater awareness they will have of their emotional state and deeper knowledge of how their mind works on a psychological level.
Initially focussing on under 25s, Spoke has started with hip-hop first before widening to musicians across genres. Spoke is currently working with over 25 artists, including Jordy, VIC, and Jamilah Barry. The company is eager to work with more musicians across a variety of genres around the world.
The £1.1M pre-seed funding will be used to expand its team, further develop the product and train more artists to create music that can have a positive impact on the mental wellbeing of a younger generation.
Ariana Alexander-Sefre, Founder and Co-CEO of Spoke has stated “Spoke brings together the seemingly opposing worlds of music culture and mental health. We believe that the music industry can play an incredible role in the mental health of listeners and artists, and fundamentally needs to change. There are many mental health apps available, but there is a generation being under-served. This is our first step forward - our mission is to show just how powerful music can be and how industry must evolve. We want everyone to improve their inner world to improve the outer world.”
Ada Ventures have a focus to discover and build the possibility of bold ideas, providing investment to support the incredible founders behind them.
Check Warner, Founding Partner at Ada Ventures, added, “Spoke is addressing a critical and completely underserved market – mental health therapy for young men. The daily news stories of young people, particularly young men, battling mental health issues are a tragic and constant reminder of the size and importance of the problem that Spoke is tackling. Spoke’s unique product combines music and rap with neuroscience to create a meditation product which is effective at reducing anxiety and depression.”
It's an exciting and inspiring time for this new startup, with an important message behind it!
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Published on: 17th February 2022
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