Motitech - fitness technology for older people
by Startacus Admin
The lowdown on Motitech, the FitTech startup that's on a mission to help motivate older people and people with dementia to be physically active...
We have written recently about startups focused on the physical and mental wellbeing of the older generation, with the likes of Grandpal creating opportunities for local people
to spend time with nursing home residents, and Tovertafel’s stimulating, interactive ‘Magic Table’. As we have said before, sitting in a nursing home without many activities or stimulation can quickly lead to a decline in physical and mental health. When it comes to the physical, not every resident is able to go out and about by themselves, and not every resident will have family to visit and take them out. Staff are stretched thin, and the result is too little physical activity.
This is where Norwegian ‘AgeTech’ startup Motitech comes in. The idea of their Motiview is simple - the resident sits on an exercise bike and pedals their way through Singapore, Stockholm, Paris, or any number of locations on the TV screen.
Exercise has a whole host of benefits for older people, and Motitech says the documented benefits of exercise with Motiview are:
- Improves mobility and self-efficacy
- Reminiscence and social interaction
- Better strength and balance, prevents falling
- Faster rehabilitation
- Increased appetite, while reduced overweight
- Better sleep, less pain, less medication
- Improves physical and mental wellbeing
The videos created for Motiview are custom-made in collaboration with customers and users, meaning that the residents that use it will be cycling through familiar surroundings, which is highly beneficial for reminiscence, particularly important for users with dementia.
In July 2019, Motitech announced a partnership with British Cycling and Sport England. This partnership will see greater opportunity to deliver Motitech’s products and events, including Road Worlds for Seniors 2019 cycling event, Motitech’s global activity programme for cycling within nursing homes and care centres.
The more focus placed on taking care of older people’s physical and mental health the better, and we certainly look forward to seeing what a startup like Motitech will go from here.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...
.png)
The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.
.png)
Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.
The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.
Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.
Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.
Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.
Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!
Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.
New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
Published on: 4th August 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.
- Kita, the world's first carbon insurer, raises £350k in pre-seed round 9th Jun 2022 Innovative startup, Kita secures investment to support build and launch of its essential carbon insurance products.
