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Mobile app engagement solution Hurree continues to build momentum

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by Startacus Admin

Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.

As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent.

According to Think with Google surveys, 25% of installed apps are never used and 26% of apps are abandoned after the first use. This is a clear indication that the mobile marketing industry is ready for disruption. Worldwide, there are 4 million apps on the two major app stores. As a whole, the app market is worth $77 bn. 

Hurree.coStep forward, Hurree, a marketing automation platform for apps that allows you to predict, prompt and profile users in a way so personalised they can't help but engage.

Designed for marketers & developers trying to make their app a success, Hurree aims to strengthen relationships with users by predicting, prompting and profiling them to keep the conversation relevant.

Using artificial intelligence and machine learning, Hurree, aims to provide businesses with an efficient tool for making sense of varying customer profiles, helping businesses engage the right person at the optimal time through the most context-specific content. 

And it's all go for this Belfast based startup. At the end of 2016, Hurree raised 320k via crowdfunding platform Crowdcube, and they have just been announced onto the latest Techstars London accelerator programme.

We wish Aaron Gibson CEO, Rachel Davis CMO , Ryan Edgar CTO, and the rest of the growing Hurree team all the best for the rest of 2017, and look forward to seeing how Hurree develops post the three month intensive Techstars programme. 

You might also want to read:

Seven Ways To Promote Your Mobile App For Free

The Key Challenges of Building Payments into Your App

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Published on: 25th July 2017

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