Mobile app engagement solution Hurree continues to build momentum
by Startacus Admin
Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.
As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent.
According to Think with Google surveys, 25% of installed apps are never used and 26% of apps are abandoned after the first use. This is a clear indication that the mobile marketing industry is ready for disruption. Worldwide, there are 4 million apps on the two major app stores. As a whole, the app market is worth $77 bn.
Step forward, Hurree, a marketing automation platform for apps that allows you to predict, prompt and profile users in a way so personalised they can't help but engage.
Designed for marketers & developers trying to make their app a success, Hurree aims to strengthen relationships with users by predicting, prompting and profiling them to keep the conversation relevant.
Using artificial intelligence and machine learning, Hurree, aims to provide businesses with an efficient tool for making sense of varying customer profiles, helping businesses engage the right person at the optimal time through the most context-specific content.
And it's all go for this Belfast based startup. At the end of 2016, Hurree raised 320k via crowdfunding platform Crowdcube, and they have just been announced onto the latest Techstars London accelerator programme.
We wish Aaron Gibson CEO, Rachel Davis CMO , Ryan Edgar CTO, and the rest of the growing Hurree team all the best for the rest of 2017, and look forward to seeing how Hurree develops post the three month intensive Techstars programme.
You might also want to read:
Seven Ways To Promote Your Mobile App For Free
The Key Challenges of Building Payments into Your App
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
 (1).png)
The UK’s fastest-growing plant-based meat brand, THIS™ set to launch Seedrs campaign to support further innovation, bold marketing and international expansion.
Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
.jpg)
Career Masterclass has launched a new website to showcase its offerings, as a strategic partner for businesses wanting to bolster D&I policies.
NI Startup? Fancy showcasing your startup at this year's Digital DNA event? We've got up to 10 spaces for NI startups to do just that. Here's the details!
Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...
The lowdown on London-based SaaS startup Adadot and its innovative performance and wellbeing tracking platform for developers.
.jpg)
Henrik Grim, European GM of Capchase shares insights on how founders can navigate these more challenging funding conditions.
Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
Published on: 25th July 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Voicy lands €1.2 million pre-Seed from Global Founders Capital to build the GIPHY for sound 20th May 2022 Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
- Zolar Lands €100 Million Series C On The Back Of Surging Demand For Affordable Green Energy 19th May 2022 Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
