Mobile app engagement solution Hurree continues to build momentum
by Startacus Admin
Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.
As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent.
According to Think with Google surveys, 25% of installed apps are never used and 26% of apps are abandoned after the first use. This is a clear indication that the mobile marketing industry is ready for disruption. Worldwide, there are 4 million apps on the two major app stores. As a whole, the app market is worth $77 bn.
Step forward, Hurree, a marketing automation platform for apps that allows you to predict, prompt and profile users in a way so personalised they can't help but engage.
Designed for marketers & developers trying to make their app a success, Hurree aims to strengthen relationships with users by predicting, prompting and profiling them to keep the conversation relevant.
Using artificial intelligence and machine learning, Hurree, aims to provide businesses with an efficient tool for making sense of varying customer profiles, helping businesses engage the right person at the optimal time through the most context-specific content.
And it's all go for this Belfast based startup. At the end of 2016, Hurree raised 320k via crowdfunding platform Crowdcube, and they have just been announced onto the latest Techstars London accelerator programme.
We wish Aaron Gibson CEO, Rachel Davis CMO , Ryan Edgar CTO, and the rest of the growing Hurree team all the best for the rest of 2017, and look forward to seeing how Hurree develops post the three month intensive Techstars programme.
You might also want to read:
Seven Ways To Promote Your Mobile App For Free
The Key Challenges of Building Payments into Your App
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
Published on: 25th July 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Lineup 2020 announces key speakers, sponsors and themes 27th Jan 2020 The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
