Mobile app engagement solution Hurree continues to build momentum
by Startacus Admin
Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.
As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent.
According to Think with Google surveys, 25% of installed apps are never used and 26% of apps are abandoned after the first use. This is a clear indication that the mobile marketing industry is ready for disruption. Worldwide, there are 4 million apps on the two major app stores. As a whole, the app market is worth $77 bn.
Step forward, Hurree, a marketing automation platform for apps that allows you to predict, prompt and profile users in a way so personalised they can't help but engage.
Designed for marketers & developers trying to make their app a success, Hurree aims to strengthen relationships with users by predicting, prompting and profiling them to keep the conversation relevant.
Using artificial intelligence and machine learning, Hurree, aims to provide businesses with an efficient tool for making sense of varying customer profiles, helping businesses engage the right person at the optimal time through the most context-specific content.
And it's all go for this Belfast based startup. At the end of 2016, Hurree raised 320k via crowdfunding platform Crowdcube, and they have just been announced onto the latest Techstars London accelerator programme.
We wish Aaron Gibson CEO, Rachel Davis CMO , Ryan Edgar CTO, and the rest of the growing Hurree team all the best for the rest of 2017, and look forward to seeing how Hurree develops post the three month intensive Techstars programme.
You might also want to read:
Seven Ways To Promote Your Mobile App For Free
The Key Challenges of Building Payments into Your App
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Self-funding or ‘bootstrapping’ your tech startup is one sure-fire way of avoiding many of the pitfalls of receiving large amounts of seed capital. Here's why...
The rise of automation addresses shortages of labour, creates a 24-hr manufacturing chain and negotiates potential hazardous work conditions.
The IoT solution for real-time remote detection of stowaways in the rear of vehicles, trailers or containers, or theft of said cargo.
The digital coach aiming to help improve the quality of life for people living with IBS and IBD conditions
North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
Workplace discrimination and failure to address social mobility costs UK economy £270bn per year according to research by graduate recruitment platform Debut.
dip is a free to download and free to use shopping companion app that shows users relevant high street deals based on their hyper-location.
The EdTech startup aiming to connect inspirational teachers with those looking for something a little different
If you’re ready to take the plunge and start your dream startup business, here are some of the top UK locations worth considering.
Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
Published on: 25th July 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- North-East England startups sought for latest Ignite pre-accelerator programme 18th May 2019 North-East of England early-stage entrepreneurs and startups take note! North-East England startups sought for latest Ignite pre-accelerator programme.
- Stigma around mental health costs UK economy £1.4bn a year 15th May 2019 Stigma around mental health struggles and burnout is costing the UK economy £1.4bn a year through unexplained sick days.
- UK leads Europe in scaleup investment 13th May 2019 The UK leads Europe and are fourth in the world for scaleup investment after US, China and India, according to the Tech Nation Report for 2019.
- Energy Sector startups sought for EDF Energy’s 2019 Pulse Innovation Challenge 9th May 2019 EDF Energy’s innovation accelerator, Blue Lab are on the hunt for the best new ideas that could spark innovation in the energy sector.
