Mobile app engagement solution Hurree continues to build momentum
by Startacus Admin
Hurree is a marketing automation platform, that uses AI & machine learning to help developers and marketers better know their customers through improved mobile app engagement.
As more and more users make the transition from browsing the web to engaging with mobile apps, the need for an integrated app marketing tool becomes increasingly pertinent.
According to Think with Google surveys, 25% of installed apps are never used and 26% of apps are abandoned after the first use. This is a clear indication that the mobile marketing industry is ready for disruption. Worldwide, there are 4 million apps on the two major app stores. As a whole, the app market is worth $77 bn.
Step forward, Hurree, a marketing automation platform for apps that allows you to predict, prompt and profile users in a way so personalised they can't help but engage.
Designed for marketers & developers trying to make their app a success, Hurree aims to strengthen relationships with users by predicting, prompting and profiling them to keep the conversation relevant.
Using artificial intelligence and machine learning, Hurree, aims to provide businesses with an efficient tool for making sense of varying customer profiles, helping businesses engage the right person at the optimal time through the most context-specific content.
And it's all go for this Belfast based startup. At the end of 2016, Hurree raised 320k via crowdfunding platform Crowdcube, and they have just been announced onto the latest Techstars London accelerator programme.
We wish Aaron Gibson CEO, Rachel Davis CMO , Ryan Edgar CTO, and the rest of the growing Hurree team all the best for the rest of 2017, and look forward to seeing how Hurree develops post the three month intensive Techstars programme.
You might also want to read:
Seven Ways To Promote Your Mobile App For Free
The Key Challenges of Building Payments into Your App
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Belfast-based medical technology company, axial3D, has raised £2.4m of investment following a successful ‘Series A’ funding round.
London-based Fintech Commuter Club has raised £2.2 million in an investment round led by the Coutts Investment Club.
The innovative Spanish startup that lets you be present at business events, from a distance...
Arthur aims to use AI where AI is best used, so that customer care agents in a contact centre can focus on what's important.
London startup Soldo, is aiming to streamline the entire business expense cycle –from payment to reconciliation.
Don’t worry if your business died. You just got a step closer to entrepreneurial heaven says Richard Myers, Commercial Director at Transmit Start-Ups.
When starting your own business website or blog, there are a number of crucial factors that you should consider.
SupplyCompass, a design-to-delivery sourcing platform that provides an efficient and sustainable solution for global supply chains, agrees a £1.5m seed fund deal.
Apprenticeship startup WhiteHat raises $16m Series A led by Index Ventures and prepares to expand its alternative to university.
How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience.
Published on: 25th July 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Leadership Program invites applications for its 9th London cohort 12th Jul 2019 The Startup Leadership Program continues to grow, inviting applications for its 9th London cohort to join the six-month program.
- Latest Zinc Company Builder Programme to transform the quality of later life 9th Jul 2019 Do you want to build a new purpose-driven startup with support from a world-class network of experts?
- HealthTech startups sought for Greater Manchester Future of Health Challenge 4th Jul 2019 The Greater Manchester Future of Health Challenge is on the hunt for innovative healthtech startups and scaleups...
- Seedrs FMCG Accelerator Programme to help 10 UK-based FMCG businesses 3rd Jul 2019 Seedrs have launched their first FMCG Accelerator Programme dedicated to helping up to 10 UK-based FMCG businesses raise capital.
