Millennial canned wine brand HUN toasts crowdfunding success
by Startacus Admin
Crowdfunding success for HUN which will help it increase distribution across the UK, expand into new global territories and develop new products
Millennial canned wine brand, HUN, has exceeded its £400,000 equity crowdfunding target on the day of its public launch and within less than 72 hours since it privately launched on Friday 22nd Jan.
Since going live to the public, the crowdfunding campaign received backing from 113 investors, raising in excess of £447k or 111% of the target. HUN plans to overfund to £600k with 40 days left of the campaign.
HUN is offering a 13% equity stake, with the business valued at £4m pre money. The funding will be used to increase distribution across the UK, expand into new global territories and for new product development.
HUN launched in April 2020 by entrepreneur Mark Woollard with a Board of Directors consisting of drinks industry leaders: Waitrose CEO, James Bailey; former Brewdog CEO and Red Bull UK MD, Andy Shaw; former Red Bull Racing F1 CMO, Dominik Mitsch; and CCO of Banijay Group, Owain Walbyoff. HUN has also received private investment from the former Formula 1 driver-turned-presenter David Coulthard.
Despite launching in the midst of the first lockdown, HUN has gone from strength to strength and is at the forefront of the UK canned wine market, having launched in Tesco stores nationwide and becoming one of the first canned wines to join the ‘invite only’ Amazon Vendor seller programme.
With a mission to make wine inclusive as well as challenge the elitist connotations associated with the category, HUN quickly became the most followed canned wine brand in the UK with 20k+ fans across Instagram, Facebook & Twitter. a
HUN founder and director, Mark Woollard, said:
“It’s incredibly encouraging to see our crowdfunding campaign exceed its target so quickly and on the day that it opens up to the public. There is huge excitement from investors not only in the HUN brand, but also the wider canned wine market, which is set to grow exponentially thanks to its convenience and eco-credentials that really resonate with millennial wine drinkers”.
All of HUN’s wines are vegan, fairtrade and sourced from the renowned Stellenbosch region in South Africa.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Early stage VC fund Anamcara led by Female Solo GP Closes $10.6M Seed Fund to Invest in Founders Building Defining B2B Software Companies
Want to ensure your startup runs smoothly? Hamid Bagherzadeh, Legal expert and Co-Founder of LegaMart shares insights on the legal contracts that will help you do just that.
Koala, the innovative travel insurtech startup, secures investment to fuel its growth in Europe, expand its team and build additional travel protections.
The best early stage tech startups from across the UK revealed in Tech Nation’s final Rising Stars competition.
Over 100 organisations come together via The Micro Business Alliance to help provide a voice for the UK's startups, micro businesses and small businesses.
The lowdown on London-based hearing wellness startup Mumbli and its mission to help businesses provide inclusive spaces for all hearing abilities and preferences.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
Published on: 26th January 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Anamcara launches $10.6M seed fund to back new wave of business tech 30th Mar 2023 Early stage VC fund Anamcara led by Female Solo GP Closes $10.6M Seed Fund to Invest in Founders Building Defining B2B Software Companies
- Travel insurtech Koala raises €2m to accelerate its growth 29th Mar 2023 Koala, the innovative travel insurtech startup, secures investment to fuel its growth in Europe, expand its team and build additional travel protections.
- Tech Nation announces the 10 winners of its latest Rising Stars competition 29th Mar 2023 The best early stage tech startups from across the UK revealed in Tech Nation’s final Rising Stars competition.
- Micro Business Alliance launches to represent 75% of the UK’s businesses 28th Mar 2023 Over 100 organisations come together via The Micro Business Alliance to help provide a voice for the UK's startups, micro businesses and small businesses.
