Memory Lane Games - the startup turning memories into games

by Startacus Admin
The lowdown on Memory Lane Games, the healthtech startup that's creating apps to support care and quality of life for people living with dementia.
We wrote a while ago about startups creating fun and interactive games and experiences for those living with dementia, and for people at risk of having memories slip away simply due to an unengaging environment, like a care home with insufficient activities.
Within the next few years, there will be 1 million people in the UK alone living with dementia, and with underfunded and under-staffed care for these people, small ways to provide comfort and a degree of support for them that doesn’t increase strain on the care system is of great benefit.
Isle of Man-based healthtech startup Memory Lane Games has created an app full of memory games designed for fun rather than competition.
In its Popular Topics category, the games revolve around topics of common knowledge, such as animals, geography, music, flowers, etc., with simple quizzes to identify what you are looking at or answer related questions (an example given is “Fawns are the babies of which animal?”. The Local Nostalgia category, as the name suggests, is full of questions about your local area, such as identifying a local street from an old photo, or answering local knowledge and trivia questions. This type of more personal memory exercise is of particular benefit to those with dementia. A third category coming soon to the app is a personalised one, in which friends and family can build their own quiz for you with their own photos, questions, and range of multiple choice answers, which could be packed full of in-jokes and nostalgia that stimulate the memory.
In October, Memory Lane Games announced that it had raised £700,000 in funding from international family offices in the UK, Europe, and Canada. This comes hot on the heels of a £285,000 round in 2020, and, with grant support from the Isle of Man, this brings the startup’s total funding to more than £1 million. This funding will go towards growing the startup’s team and capability to produce more games.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Manchester-based startup Sticky and its innovative no-code solution to help businesses turn any physical space into an engagement opportunity.

Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The group payments solution that's better for businesses and customers alike, thanks to innovative fintech startup Hands In.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
Published on: 15th November 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.