Marketing – a start up guide
by Startacus Admin
Marketing can seem to be very overwhelming at first glance, there is so much to do, where do you start? Creative thinker, Arts Manager & Marketing Consultant Jen Farrant 
outlines her tips for beginners...
"If you are an entrepreneur then you may be the person who is doing everything at the moment, including marketing.
Well I would argue that the first place to start would be to take a big step back, take a breather and have a think. Marketing doesn't have to be complicated and I would say this is especially true for anyone starting out.
If you go out all guns blazing with a big multi-tier campaign across lots of social media platforms, maybe with some advertising, a weekly newsletter and other things which all sound amazing then you will very quickly burn out and then end up not doing anything, which will do more damage than starting off slow and building up.
I really believe the old fashioned idea that a person requires seven ‘touches’ before they buy – this might be seeing a couple of Facebook posts, a Tweet, someone RT your Tweet, Linked In, a newsletter, an advert, hearing about you from someone else, reading a blog post etc etc. These seven touches are so much easier to gain these days!
I also think that there are three main types of marketing – general keeping of the brand (your website, a newsletter, social media), marketing to customers and marketing to potential customers. Each of these requires a different approach and techniques.
I am going to cover each of these in an article coming up soon. But for now here are some things to think about. Presumably if you have already launched, or are about to launch your company you have done your research and really understand your customer and your business.
You/your product
- What is so unique about your offering?
- Why should someone care about you/your product?
- Why should they buy from you and not X?
Your customer
- Where do they go (online and in the real world)?
- What do they read/watch/listen?
- Who do they talk to?
- Is your target market a single homogenous group?
- Or are there many groups?
- What defines each group?
Once you have all of these answers then we can get going with building your marketing."
About Jen Farrant
Jen Farrant gets things done and makes things happen for companies and individuals. From coaching through to marketing campaigns, projects through to strategic thinking, Jen's wide experience of the arts, education and the business world, combined with her straight talking and no-nonsense approach to things can help you to achieve what you need to. Also feel free to follow on Twitter @JenFarrant
Oh and if you need some affordable but tailored publicity for your startup, the Startacus Startup publicity programme might be for you.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
.png)
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...
.png)
The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.
.png)
Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.
The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.
Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.
Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.
Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.
Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!
Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.
Published on: 13th February 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.
