Marketing – a start up guide
by Startacus Admin
Marketing can seem to be very overwhelming at first glance, there is so much to do, where do you start? Creative thinker, Arts Manager & Marketing Consultant Jen Farrant 
outlines her tips for beginners...
"If you are an entrepreneur then you may be the person who is doing everything at the moment, including marketing.
Well I would argue that the first place to start would be to take a big step back, take a breather and have a think. Marketing doesn't have to be complicated and I would say this is especially true for anyone starting out.
If you go out all guns blazing with a big multi-tier campaign across lots of social media platforms, maybe with some advertising, a weekly newsletter and other things which all sound amazing then you will very quickly burn out and then end up not doing anything, which will do more damage than starting off slow and building up.
I really believe the old fashioned idea that a person requires seven ‘touches’ before they buy – this might be seeing a couple of Facebook posts, a Tweet, someone RT your Tweet, Linked In, a newsletter, an advert, hearing about you from someone else, reading a blog post etc etc. These seven touches are so much easier to gain these days!
I also think that there are three main types of marketing – general keeping of the brand (your website, a newsletter, social media), marketing to customers and marketing to potential customers. Each of these requires a different approach and techniques.
I am going to cover each of these in an article coming up soon. But for now here are some things to think about. Presumably if you have already launched, or are about to launch your company you have done your research and really understand your customer and your business.
You/your product
- What is so unique about your offering?
- Why should someone care about you/your product?
- Why should they buy from you and not X?
Your customer
- Where do they go (online and in the real world)?
- What do they read/watch/listen?
- Who do they talk to?
- Is your target market a single homogenous group?
- Or are there many groups?
- What defines each group?
Once you have all of these answers then we can get going with building your marketing."
About Jen Farrant
Jen Farrant gets things done and makes things happen for companies and individuals. From coaching through to marketing campaigns, projects through to strategic thinking, Jen's wide experience of the arts, education and the business world, combined with her straight talking and no-nonsense approach to things can help you to achieve what you need to. Also feel free to follow on Twitter @JenFarrant
Oh and if you need some affordable but tailored publicity for your startup, the Startacus Startup publicity programme might be for you.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 13th February 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
