Market Research - The Why and the How...
by Startacus Admin
Market Research - The Why and the How...(continued)
Why use a market research company?
Taking a small amount of a start-up budget and investing it into a market research company can prove to be very beneficial for your new project and your company. 
The key benefits of using a market research company are;
Precision - quantitative market research companies will have a database of consumers with information on each consumer. This allows them to preselect consumers that market your target market characteristics; providing you with unbiased data directly from your target market.
Professional Advice – independent market research companies have the skills to ensure your survey is high quality by choosing the appropriate research method from several alternatives, reviewing different survey tools and question and survey format
Cost - modern advances in technology such as only consumer panels has allowed small businesses to conduct more thorough and in-depth market research for a fraction of the price than was previously available
Reliable - reliable respondent base which can respond promptly to online questionnaires
Fast - rapid turnaround with results presented to the company in a concise and easy to understand way
Who are we?
We are Marketest, a leading online market research company for business start-ups. We have 
more than 10 years’ experience in helping start-ups test their target markets. We primarily work for start-up entrepreneurs and companies launching a new product or service, and provide local, national and international market research using a group of more than 900 000 targeted panellists.
Marketest can carry out market research from the initial study of the business problem through to a full written report with comments on the most relevant results.
In partnership with Startacus, Marketest are offering a 15% discount on tailored market research services, so fill out your quote and start testing your market! But it doesn't stop there...Marketest are also supporting our Self Starter of the Year Award with £1k's worth of consumer market research. Read all about it here Startacus - Marketest Self Starter of the Year Award
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Published on: 29th September 2013
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