Market Direct (online shopping + farmers market)

by Startacus Admin
At Startacus we love to support local business - we also love to shop, so to combine these two passions there's nothing we like more than leisurely strolling around the nearby farmers’ market and treating ourselves to all the goodies our area has to offer.
It’s great to know exactly where the food in our bag has come from and better still to actually speak to the person who has produced it. It’s hard to imagine anything more far removed from this most hands-on approach to shopping than the ever growing trend of ordering groceries online... it may be convenient but by gum it’s impersonal!
So when we heard about a gentleman in County Limerick, Ireland who has embarked on a new venture attempting to mix the convenience of online shopping with the unique experience of the farmers’ market we simply had to speak with him.
Introducing Keith McGuigan, who hopes his innovative new website marketdirect.ie will change the face of online shopping forever.
So tell us Keith, what first inspired you to set up marketdirect.ie?
I love going to the local Farmers’ Market on a Saturday and chatting to the stallholders, buying great local produce and products. However as I have two young kids I don't always make it on a Saturday, so I decided to try and buy local produce online and found it very difficult to find a good selection of quality Irish goods. My research backed this up and I found that most small businesses in Ireland have a poor online presence due to lack of time, money and expertise. Marketdirect.ie aims to solve these problems and open up the internet economy to small producers, manufacturers and craftspeople in Ireland.
What would you say are some of the most unique aspects of marketdirect.ie?
MarketDirect.ie is an innovative website - it is a unique market type experience for consumers. They are able to build a relationship and trust with the stall holders just as they would do in their local farmers’ market.
The company will marry the website experience with the physical market experience by encouraging stall holders to offer discounts at the physical market stalls to members of Market Direct and by having a MarketDirect.ie flag flying in their stall. This will encourage consumers not able to make it to the market to purchase online and also tourists can become regular customers as opposed to one-off purchasers.
One issue that consumers have when purchasing from the internet giants of EBay, Amazon or Etsy is that they don’t really know who they are buying from. Onmarketdirect.ie they will be able to view the social media feeds from the stall holder and the YouTube video should they wish.
Marketdirect.ie will promote and sell Irish products and produce both at home and abroad. There is a huge market for Irish products but unfortunately currently there is not enough access to Irish goods online and therefore most online consumers in Ireland are purchasing products from foreign countries.
You say repeatedly on the site that you are dedicated to helping small businesses reach their potential, why do you think this is so important?
I am passionate about small businesses and about driving the Irish economy forward. Not back to the way it was, but forward to a place where it is growing sustainably due to jobs being created by Irish entrepreneurs and their companies, not fuelled by a property bubble or by large multinationals creating local employment while searching for the next tax break.

When setting up your own business surround yourself with honest positive people. It is important to distinguish between positive people and yes-men. Yes-men should be avoided at all costs as they will just feed your ego, cloud your vision and drive a spear through the heart of your business. Positive people will not agree to all of your decisions or actions but will give constructive feedback and opinions based on their own experiences.
What do you think the future will hold for the traditional farmers’ market?
The traditional farmers’ market will always have a place in society however I do believe it is changing and the markets that are slowest to change will disappear. It is still hard to find up to date information about most of the markets in Ireland online. There are probably too many small markets in rural Ireland and these are more likely to merge into bigger markets over time.
There is a misconception in Ireland that certain goods are not suitable for online sales, yet this is untrue and one of my goals is to change this mindset. Everything can be sold online once you have the correct packaging. Fresh produce is more suited to online sales as it doesn't need as long a shelf-life as it does in most shops, it can be made to order or freshly picked and arrive at the consumer the next day just like at the market!
Good luck Keith and marketdirect.ie - we think this is a brilliant website and we look forward to hearing lots more about your success in the future!
If you liked hearing about Keith’s innovative approach to online shopping you might also like to check out this recent post- Master of Malt.
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Thinking about embarking on currency trading? Here are some basic tips that will help you do just that...

Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that...

The lowdown on Fleex, the startup that helps companies provide remote employees with all they need to make working from home more comfortable

Judging panel now revealed for the LEVELUP startup pitch comp for early stage NI startups taking place at Derry & Strabane Enterprise Week - entries open until 10th April

Key speakers, panelists and sponsors announced for the LEVELUP event, taking place on 21-22 April as part of Derry & Strabane Enterprise Week

As we slowly emerge from the pandemic, here is an overview of a few of the key things that you can do to help set the foundation for a stronger year ahead

The lowdown on Leaf Envy, the startup that wants to help us all become plant parents and grow our indoor jungle of dreams...

Make sure that you have happy employees in your startup right from the beginning, by applying some of these basic tips...

"Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs

Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
Published on: 31st August 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Huge rise in dog weddings leads Feast It and Poppy’s Picnic to launch dog wedding planning service 31st Mar 2021 "Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs
- Manual, the innovative Men’s Health platform Raises $30M Series A 31st Mar 2021 Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
- Arbolus raises $6m for AI-driven platform that puts collaboration at the Future of Work 26th Mar 2021 The Barcelona-based startup Arbolus secures funding boost to support the development of its enterprise knowledge sharing platform and its international growth plans
- NI startup pitch competition LEVELUP opens for applications 25th Mar 2021 Interesting and innovative early-stage NI startups now being sought for the LEVELUP pitch competition at Derry and Strabane Enterprise Week