Makematic raise £1m to help brands connect with education through bitesize content

by Startacus Admin

With the aim of reaching 1 million classrooms and kitchen tables by 2021, Derry-based EdTech startup Makematic have raised £1m to help brands connect with education through bitesize educational animations and live action videos.

Founded in 2016, educational media company, Makematic, whose clients and partners include Adobe, Microsoft, Crayola and the BBC, have secured a £1,000,000 seed investment from Cordovan Capital Partners, Co-Fund NI (ERDF) managed by Clarendon Fund Managers and Techstart Ventures.

The Northern Ireland company, who partner with high-profile brands and non-profits to produce and distribute short, educational animations and live action videos, will now use the funds to expand its sales and marketing efforts and launch a new video-on-demand platform for teachers and parents.

With the aim of reaching 1 million classrooms and kitchen tables by 2021, MakeMatic create content for educators and families so that students can build their creativity and innovation skills. 

Formal education budgets are under constant pressure and at the same time students, schools and teachers are being asked to do more, and cover more ground, than ever. EdTech companies such as Makematic, CENTURY Tech and Perlego are all helping to bridge that gap, with tech solutions, that in various ways, can help support both the sutdent and the institutions. 

Co-founders Catherine Ross-Davies and Mark Nagurski, said: “We want to change the way brands engage in education – making it more impactful and sustainable for them, more useful for teachers and parents and more engaging for students.”

“For us that starts with great content. So we’ve spent three years bringing together an amazing team and establishing partnerships across the UK and USA. Now, we’re delighted to have found a team of investors who understand the scale of the opportunity. With their backing we can move even faster towards our aim of reaching 1 million classrooms and kitchen tables by 2020.“

Stephen McClelland, Cordovan Capital Partners Investment Director, said: “We are delighted to have led this investment round in Makematic. We have great faith in the management team and the highly experienced group of employees, and look forward to helping them grow Makematic into a leading player in the global education sector.”

Ryan McAnlis of Techstart Ventures said: “Mark and Catherine have moved at pace to establish Makematic as a credible supplier in its chosen market. We look forward to working with the team to achieve their growth ambitions.”

 

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• #northern ireland
• #animation
• #video content
• #eduction
• #edtech
• #makematic
• #video
• #creativity
• #innovation

Published on: 13th March 2019