Magik Book offers up the smart paper catalogue book
by Startacus Admin
Aiming to replace standard paper catalogues, Magik Book, the first ever physical catalogue book that links to digital devices, was last week launched by the Portugal-based startup of the same name.
As 'Magik Book' pages are turned, the smartphone or tablet responds with synchronized videos, animations, music, images, interactive models and more. 
Designed as a marketing tool for luxury products for use in showrooms, stores, at events, or to send to customers, the 'just featured on Product Hunt', Magik Book is potentially well-suited to car manufacturers, jewelers, hotel chains, and other high-end brands. As a startup, Magik Book blurs the line between traditional marketing methods and more modern marketing technology, also known as martech / madtech.
Magik Book is bound by a case which folds out into a stand, angling the device in the direction of the user and with the book itself laid flat. A custom-built app shows content tailored to each page of the book, offering an augmented reality experience with the physical object in the hands of the customer.
Their demo video best paints the picture:
Magik Book
“Even in the digital age, people have strong relationships with real-life objects - not least books. That was the concept that drove the creation of Magik Book,” said Hugo Ribeiro, CEO and founder of Magik Book.
“Magik Book combines physical and digital, traditional and contemporary, setting itself apart as a marketing solution and offering brands a real opportunity to stand out in a crowded market. Integrating both elements makes for a more personal and memorable customer experience.” Magik Book uses the company’s patented advanced magnetic field technology, which takes advantage of the compass and other sensors within digital devices. The tech requires no batteries or pairing, and is compatible across iOS and Android devices.
The company also announced the launch of an online platform - the Magik Book Creator - on which small to medium-sized businesses can design their own catalogue and upload digital content to synchronize to each page.
We look forward to seeing how this startup and their concept further develops.
If you like the look of this startup, you might also want to read up on:
Kodama - The startup that's making 3D creation easier than ever before with their 3D game system.
Gravity Sketch - the immersive 3D design tool.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The InsurTech startup which covers the risk of non payment of invoices...
AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
.jpeg)
Technology has transformed how people interact. We are on the cusp of an exciting new era in clinical communication, and a key shift in the empowerment of patients as a stakeholder in healthcare.
Exercise made fun thanks to this location-based strategy game for runners and walkers
The innovative Social Community App that's been created for those living & working with Dyslexia and ADHD...
Shuttout - The community-driven marketplace startup that's adding social value to photographs...
Dent Reality launches it's new AR wayfinding technology for shopping malls, airports, retailers and other venues, using virtual paths and arrows to help users find their way.
Aberdeen based startups and entrepreneurs take note - here's the lowdown on key startup support and help available where you are...
Here are seven kinds of educational courses that can take your abilities as an entrepreneur to the next level.
Here we’ll take a look at six ways you can get the most from your online advertising budget.
Published on: 8th May 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- AO launches Innovation Lab to integrate online retail solutions 17th Apr 2019 AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.
- EDP searching for startups to join the Starter Acceleration Program 8th Apr 2019 EDP, one of Europe's major electricity operators is currently looking for startups for their new EDP Starter Acceleration Program.
- United Utilities launches Innovation Lab 2.0 21st Mar 2019 Leading UK water and wastewater company United Utilities has launched its second accelerator programme to help innovative businesses grow and develop their solutions through a collaborative approach.
- Northern Ireland startups sought for upSTART 2019 21st Mar 2019 Entries are now open for upSTART, Northern Ireland’s most exciting startup pitch competition which features an all-expenses paid trip to explore the New York tech scene for the winner.
