Magik Book offers up the smart paper catalogue book
by Startacus Admin
Aiming to replace standard paper catalogues, Magik Book, the first ever physical catalogue book that links to digital devices, was last week launched by the Portugal-based startup of the same name.
As 'Magik Book' pages are turned, the smartphone or tablet responds with synchronized videos, animations, music, images, interactive models and more. 
Designed as a marketing tool for luxury products for use in showrooms, stores, at events, or to send to customers, the 'just featured on Product Hunt', Magik Book is potentially well-suited to car manufacturers, jewelers, hotel chains, and other high-end brands. As a startup, Magik Book blurs the line between traditional marketing methods and more modern marketing technology, also known as martech / madtech.
Magik Book is bound by a case which folds out into a stand, angling the device in the direction of the user and with the book itself laid flat. A custom-built app shows content tailored to each page of the book, offering an augmented reality experience with the physical object in the hands of the customer.
Their demo video best paints the picture:
Magik Book
“Even in the digital age, people have strong relationships with real-life objects - not least books. That was the concept that drove the creation of Magik Book,” said Hugo Ribeiro, CEO and founder of Magik Book.
“Magik Book combines physical and digital, traditional and contemporary, setting itself apart as a marketing solution and offering brands a real opportunity to stand out in a crowded market. Integrating both elements makes for a more personal and memorable customer experience.” Magik Book uses the company’s patented advanced magnetic field technology, which takes advantage of the compass and other sensors within digital devices. The tech requires no batteries or pairing, and is compatible across iOS and Android devices.
The company also announced the launch of an online platform - the Magik Book Creator - on which small to medium-sized businesses can design their own catalogue and upload digital content to synchronize to each page.
We look forward to seeing how this startup and their concept further develops.
If you like the look of this startup, you might also want to read up on:
Kodama - The startup that's making 3D creation easier than ever before with their 3D game system.
Gravity Sketch - the immersive 3D design tool.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Erika Eliasson-Norris, Founder and CEO of Beyond Governance shares insights on why investing in governance from the off is so important...
Aerospace Xelerated and Tawazun Economic Council seek applications from innovative startups that are working in the digital services and solutions area.
SeeAI is a Leeds-based startup that's on a mission to empower radiologists and help patients to get their medical imaging diagnosis within minutes.
The lowdown on Buckle, the US-based insurtech platform that's addressing the insurance needs of rideshare and delivery drivers.
Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
The lowdown on watchTowr, the startup that's on a mission to provide organisations with "continuous cyber security assurance aligned to the capabilities of today’s adversaries."
Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm.
Pet owners take note! GetSetPet is a startup on a mission to become the ultimate destination for your pet supplies.
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health.
.png)
The lowdown on Oxford Quantum Circuits, the innovative Reading-based startup that's on a mission to make quantum computing accessible to all.
Published on: 8th May 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Aerospace Xelerated Opens Call for Startups Working on Digital Services and Solutions 15th Aug 2022 Aerospace Xelerated and Tawazun Economic Council seek applications from innovative startups that are working in the digital services and solutions area.
- DigiHealth Lean Launch Programme opens for applications 11th Aug 2022 Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
