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MadTech Accelerator Collider Looks To Make Further Impact

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by Startacus Admin

Marketing, advertising and commerce tech startups, take note – the latest Collider accelerator Collider MadTech Acceleratorprogramme closes for applications on the 30th April. If you are interested in gaining investment and joining a globally acclaimed accelerator programme designed specifically for your space, then this could be the opportunity for you.

With over five years’ experience shaping the future of marketing, advertising and commerce tech, Collider is a leading global accelerator in the MadTech space. Running four, six-month accelerator programmes a year and investing either £50k or £100k, they provide mentorship, industry specialist investors, c-suite connections to leading brands, and access to the Collider network for life.

Collider MadtechCollider look for startups who are aiming to disrupt marketing, advertising and commerce with incredible tech and with a B2B focus - that's B2B or B2B2C technology that’s aimed at helping corporates find, understand, engage, sell to, or retain customers. Both early stage or later stage businesses are considered and teams have to have at least two founders.

Since 2013, Collider UK and their Dutch counterparts have invested in over 50 marketing, advertising and commerce startups looking to make a disruptive impact, so it’s fair to say Collider’s success is no accident.

Indeed, the quality of an accelerator programme can often be measured by the strength of its previous programme cohorts and even a brief look at the list of recent startups that have graced Collider highlight their acumen. 

Recent alumni GoodLoop, an ethical video advertising platform, offering increased ROI, Good Loopmaximised engagement, and the chance to do social good, were recently crowned the 2017 winner of The Next Big Thing startup pitch competition at ad:tech London. And just yesterday, Unilever announced global foods brand Knorr would be partnering with Good-Loop with a new pilot scheme to allow their consumers to make a positive social impact when they watched online adverts. 

SeenitFellow alumni Seenit, a business that help brands and organisations to create collaborative video via their fans and employees, have raised just short of £1m to date and work with the likes of BTSport, BBC Worldwide and Vodafone. They are also not shy of an accolade either, being an acclaimed startup Battlefield winner of TechCrunch Disrupt London 2016, a 100-featured company, and a previous BT Infinity Lab competition winner.

Whilst startup Pixoneye, a data analytics SaaS company that harnesses the full potential of image understanding on mobile to allow predictive Pixoneyepersonalisation, and who had previously gained investment from Santander’s fintech VC fund, InnoVentures, have literally just raised their Series A of £6m with lead investment from Octopus Ventures, taking their total amount raised to date to just shy of £9m. Congrats team! 

But what is most clear from a more in-depth look at their alumni is that they have supported and invested in marketing, advertising and commerce ventures that sit across a wide variety of industry verticals. 

The six month Collider accelerator programme, offering industry connections, mentoring, workshops and 1-2-1 coaching, leads towards a demo day where startups are given the opportunity to showcase their businesses to potential customers and future investors. And, thanks to Collider’s global network of investors and corporates, an estimated 150 potential customers and investors can be expected to attend. Bingo. 

Next applications to join Collider close on the 30th April 2018, and after screening, shortlisting, pitching and selection, the 6 month programme would then begin at the start of July. So, if your B2B focused startup is aimed at disrupting the marketing, advertising or commerce sectors, make sure you take a look at all the key details via Collider direct.

Also, keep an eye on Collider on Instagram where the team do Instagram Lives to for any startups wanting to ask Collider questions about the programme - with the 10th April at 12 noon and the 1st May the next dates booked in the diary.

Best of luck to all that apply and don’t panic, if you miss this application round, remember that Collider run four, six month accelerator programmes a year, so there are plenty of opportunities to get your application submitted.

Collider MadTech Accelerator



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Published on: 9th April 2018

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