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Let's Talk About Investing: Investment App Launches ‘Lightyear Profiles’

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by Startacus Admin

3 Martin & Mihkel.

Lightyear introduces Lightyear Profiles to encourage conversations and make it easy for users to share and get inspiration around investing.

LY_Ad_Persona-Hannah_PresentationInnovative fintech startup Lightyear has this week announced the launch of Lightyear Profiles; a way for investors to share high-level details about their portfolio with friends. It creates individual and personalised web pages for each user showcasing their portfolio holdings, recent activities and which stocks are on their watchlist. 

Talking about money has often been a taboo topic, however things are changing, especially when it comes to investing. Retail investing boomed in both 2020 and 2021, and so did investment communities with the number of younger investors taking part growing rapidly. 

The company has built Profiles, which is their first expansion into social investing tools, believing its potential to make learning about investing far more accessible and an easy way to stay connected with friends on investment journeys.

CEO and Co-Founder of Lightyear; Martin Sokk has commented: “Our goal has always been to build a platform that’s cognitively easy to use, has the best customer experience and helps people become the best investors they can be. People are having conversations about investing far more frequently now, and we wanted to give them the tools to be able to structure those discussions, create their own communities and make it easier for them to share.”

LY_Ad_Persona-Sarah_Presentation-01bEvery customer has the option to set their Lightyear Profile to either public or private, and by default it’s always set to private, which won’t change unless a customer chooses to share. Customers have the ability to change the setting between the two at any time. This ensures that portfolio balance, transaction amounts and personal details are never shared on the profile web link. 

Now, users can switch on Lightyear Profiles in their account, and start sharing with their friends through messages, or post them on social media. As an example of what you should expect to see, check out Nishil Parekh’s portfolio.

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Published on: 9th February 2022

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