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Lawtech Startup Enoron aims to raise the bar for legal professionals
by Startacus Admin
Equity crowdfunding can be an excellent way to raise capital for your growing business. Over the years we have covered many campaigns that have gone on to become a run-away success; here’s hoping this is another one to add to our list.
Enoron is a software as a service startup working in the seldom discussed LawTech sector; an innovation that the team behind it hope will revolutionise the way Lawyers manage their workload.
We caught up with the team to find out more about Enoron, their campaign, and their plans for the future.
So first off, can you give us an overview of Enoron, what it does and the problems it solves?
Enoron offers complete management for lawyers. It helps lawyers manage everything from client information to tasks, teams and accounting. Ultimately Enoron boosts communication and productivity, ensuring lawyers meet deadlines.
Share with us some of the story so far, where the idea came from, how it developed and who the team behind it is?
The idea came from our CEO and founder Gherardo Carullo, who has six years of experience as a professional lawyer and a PhD in law. After realising some of the problems in the industry, Gherardo learnt to code and developed Enoron himself. One of the key selling points of Enoron is that we understand the issues lawyers face, which makes us the right team to solve these problems. Enoron is 'made by lawyers, for lawyers.’
You are currently crowdfunding via equity platform Seedrs; why did the team choose this route to funding over the more traditional options?
Seedrs (crowdfunding in general) offers us the opportunity not only to raise the funds we need to accelerate our growth, but also to raise visibility and acquire investors who may be end-users. The nominee structure Seedrs uses made it a compelling choice for our choice of fundraising route.
If your crowdfunding campaign on Seedrs is successful, what will the next step be for the business?
Already Enoron is meeting projected user growth figures. Funding would enable us to grow more quickly in our key global territories.
Likewise, if the campaign is unsuccessful how does the team plan to move forward?
Should the campaign not reach the minimum threshold, we have a number of alternative strategies lined up. The metrics we are especially interested in are user acquisition and engagement. If we do not reach our target, we will need to prioritise revenue (client spend) and/or continue discussions with individual angels and VCs.
LawTech has come a little late to the innovation party, but things seem to be really taking off in this area at the moment, are there any particular LawTech innovations that you admire?
There are a number of services providing easier access to legal documents aimed both at lawyers and end-users. These make it easier and cheaper to start off when setting up a new deal or making business. We really like this idea and we make the most out of it ourselves before consulting our own lawyers.
Why do you think that LawTech innovations have been somewhat slow to emerge, in comparison with other industries?
This is due to a number of factors that depend on the nature and the structure of the legal sector. This gives us now a perfect opportunity to take full advantage of the changes that are now going on in the industry.
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