KITKAT Sustainability Project to offer $50k to pilot a proof-of-concept in market

by Startacus Admin
Leading brands across all industries and sectors have an incredible opportunity to use their role for good. As one of the world’s most recognizable food brands, KitKat is uniquely placed to positively impact the environment and the communities where Nestlé operates.
Through the Nestlé Cocoa Plan, Nestlé is working hard to improve the lives of cocoa farmers and the quality of their products.

The KitKat Sustainability Project challenge is open to a whole range of ideas, from apps to AR experiences. Startups can apply to pitch on stage at The Next Big Thing at ad:tech London and one winner has the opportunity to partner with Nestlé to pilot a proof-of-concept in the market, funded by $50,000 US.
Interested startups can apply via the Nestlé open innovation platform HENRi@Nestlé. The KITKAT Sustainability Project is looking for startups to apply and try and answer / solve two key questions:
How can Nestlé bring home the benefit and value of our sustainability practices to our farmers, communities and consumers? And how can they build on progress so far to allow the KITKAT brand to make an even bigger impact?
Shortlisted startups who’ve applied to the KITKAT Sustainability Project will be invited to pitch at The Next Big Thing - part of ad:tech London 2017 on the 29th & 30th November (so keep those dates in your diary!).
Startups who apply should consider how they can:
- Create an experience or platform that will bring Nestlé sustainability initiatives to life.
- Show KITKAT’s customers the impact they can have and demonstrate just how much social and environmental sustainability can be improved when Nestlé set their minds to supporting their partners responsibly, ethically and proactively.
- The solution should be something new, innovative, credible and engaging. Ideally, they would like there to be a direct link between interacting with the platform and supporting the Nestlé Cocoa Plan project.
The chosen startup will have the opportunity to pilot their products and become an active part of the overall Nestlé ambition to promote fair and sustainable farming.
Applications must be made by 8pm (GMT) on 12th November 2017. After reviewing all the applications, around five companies will be invited to pitch at The Next Big Thing on 29th-30th November.
Good luck to all that apply!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Need a temporary space or structure for your startup? Here are a few of the key factors that you should consider

Realife Tech and Southampton FC launch new partnership to help transform current engagement with fans and provide safety-minded experience when stadiums reopen

Rob Edmonds, Founder and Creative Director at NRG Digital, shares his advice and tips on how to adapt your internal comms to keep your team engaged

The lowdown on Timekettle - the LA-based startup that has created the world's first bi-directional translation earbuds

Innovative, purpose-driven startups with a focus on sustainability wanted to join the latest cohort of Huckletree’s Alpha Programme

Uppbeat is an innovative music platform for content creators to find the perfect tracks for their videos, without any copyright issues or challenges

Planning to launch a new product? Fiona Bennington from Nuli Design shares insights and advice on what to consider, before you do just that
Published on: 24th October 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer
- TryTech Aims to Help London’s Disadvantaged Young People Develop Skills and Careers in Technology 9th Feb 2021 Innovative new platform, TryTech is launched aiming to provide young people with the skills, knowledge and support to secure knowledge-based roles in tech startups
- STEMS seeks to examine the diversity of STEM talent in NI 8th Feb 2021 Startacus & Matrix NI partner on STEMS, 3 interconnected events, exploring themes around AI and bias, STEM development in schools & the workplace, & tech growth & entrepreneurship