Juno tackles the financial literacy gap

by Startacus Admin
The lowdown on fintech startup, Juno, the financial education platform for women and non-binary people
Becoming financially literate early on in life is important, and there has been a recent boost in the number of fintech focused startups (fintech startup Strive, springs to mind) creating apps and platforms to help better people’s understanding of the subject.
The problem is that there is still a gender gap in financial literacy and confidence that needs to be balanced. While the financial information doesn’t change depending on the gender of the person needing it, the environment in which it is applied does, and although general apps to increase financial literacy for everyone can be of benefit to anyone, a platform conscious of the different challenges and gaps in financial education that are specific to essentially anyone who isn’t male is of huge value.
UK fintech startup Juno is addressing this gap with their app aimed specifically at women and non-binary users to learn more about a range of financial topics, from cryptocurrency, to mortgages, to investing, and much more. The app is modelled on the highly popular language app Duolingo, and teaches users via info-cards and bitesize video lessons from female experts.
As with so many successful apps, Juno includes gamification to help not only make the learning more fun, but to also solidify and put into use the information learned in the lessons. Polls, quizzes, and progress trackers help to ensure that the information that has just gone in one ear doesn’t come straight out of the other.
For now, Juno is free to use, and next year will see their paid version being introduced, again in a similar way to Duolingo’s ‘freemium’ model.
In October, Juno announced that it had launched and is already in use by the thousands of followers they had even before launch. This comes after a £250,000 pre-seed round that will help them to expand from the UK to France and Germany, and beyond.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
NI Startup? Fancy showcasing your startup at this year's Digital DNA event? Here's your opportunity to apply to do just that!

Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.

Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...

Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.

New podcast launched by Sport Tech Hub aims to share insights and inspiration from leaders and tech entrepreneurs in the sport and physical activity sector.

Moneybox smashes its investment target with over 15,000 people investing £6.25million in 72 hours in its Crowdcube campaign.

Applications from startups with positive social impact at their core sought by for Crowdcube and Virgin StartUp for Collective Impact, their investment-readiness accelerator.

Business owners are currently facing similar challenges in all sectors. These basic tips aim to help address those issues.

Kickstart Innovation, one of Europe’s leading innovation platforms, has announced applications are now open for the 2022 program.

The lowdown on Kuberno and its innovative tech solution to help companies navigate through governance and compliance requirements.
Published on: 1st November 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
- Global Innovation Platform Kickstart Launches New Application Round For Startups 9th May 2022 Kickstart Innovation, one of Europe’s leading innovation platforms, has announced applications are now open for the 2022 program.
- SLAMcore Raises $16 Million To Deliver Low-Cost, Spatial Understanding To Real-Life Robots 3rd May 2022 Deeptech startup SLAMcore secures major investment to boost the performance and reach of their pioneering spatial mapping technology.