JumpStory rolls out AI-powered image search and success prediction tools
by Startacus Admin
The "Netflix for images' startup JumpStory, continues to innovate thanks to its $1 million investment
Innovation in visual imagery for marketers with the news that JumpStory, an AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, having secured $1million investment. This in turn is bringing the platform ever closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.
JumpStory’s platform is characterised not only by its AI-powered search tools, but also by the authenticity of the content itself. Whilst traditional stock image providers generally offer sanitised images featuring picture-perfect models.
JumpStory provides images that look and feel natural, and feature real people of all ages and appearances. Of course not only does this provide marketers with realistic images that will resonate with their audiences, it also helps to challenge pervasive norms about body image and appearance.
Once marketers have identified the images that they like, JumpStory’s HighJumper feature helps them to further narrow down their search in seconds. For this tool, the AI is being trained in neuromarketing – how images work on our brains and how the eye perceives visual content. It uses this to analyse the contrast, colours and emotions in an image, then predict how well it will perform.
The overall objective is to ensure that as JumpStory’s AI tools learn, they will get to know customers well enough to match authentic images with their specific brand and audience in the best way and in a matter of seconds.
As JumpStory’s co-founder Jonathan Low explained: “The stock image industry is outdated, overpriced and overcomplicated. It seems to be more about uploading millions and millions of visuals rather than about their impact. At JumpStory we are entrepreneurs and marketers by heart, and we 
know that both groups spend way too much time searching for authentic images. We want to solve their problem by making it super easy to find authentic visuals - and at the same time helping out with predicting which photos will actually create the desired results”.
“We’ve rethought the entire process from scratch, and are applying AI in order to simplify and improve the experience. Matching images with texts automatically, and in an intelligent way, is one element of this. Using AI to filter out the more fake-looking photos and instead giving them more authentic visuals is also valuable to marketers."
Jumpstory aims to disrupt the $3 billion industry with its AI-powered subscription platform, using neuromarketing principles and a ‘works where you do approach’.
The rolling out of the startup’s AI features in 40 new languages marks the beginning of a busy 2020 for JumpStory. It plans to further develop the platform’s AI capabilities, improve its bias filter and refine its editing tool. However the overall focus remains the same - to use MarTech to enable storytellers to find just the right image or video in a matter of seconds.
The JumpStory team are also working to integrate the platform into other MarTech tools and platforms so that storytellers can source the images they need without having to leave the application they are working in. A number of important integrations are planned for 2020.
We look forward to the rest of the year and beyond for this innovative startup!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 3rd February 2020
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
