JumpStory rolls out AI-powered image search and success prediction tools

by Startacus Admin

The "Netflix for images' startup JumpStory, continues to innovate thanks to its $1 million investment

Innovation in visual imagery for marketers with the news that JumpStory, an AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, having secured $1million investment. This in turn is bringing the platform ever closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.

JumpStory’s platform is characterised not only by its AI-powered search tools, but also by the authenticity of the content itself. Whilst traditional stock image providers generally offer sanitised images featuring picture-perfect models.

JumpStory provides images that look and feel natural, and feature real people of all ages and appearances. Of course not only does this provide marketers with realistic images that will resonate with their audiences, it also helps to challenge pervasive norms about body image and appearance.

Once marketers have identified the images that they like, JumpStory’s HighJumper feature helps them to further narrow down their search in seconds. For this tool, the AI is being trained in neuromarketing – how images work on our brains and how the eye perceives visual content. It uses this to analyse the contrast, colours and emotions in an image, then predict how well it will perform.

The overall objective is to ensure that as JumpStory’s AI tools learn, they will get to know customers well enough to match authentic images with their specific brand and audience in the best way and in a matter of seconds.

As JumpStory’s co-founder Jonathan Low explained: “The stock image industry is outdated, overpriced and overcomplicated. It seems to be more about uploading millions and millions of visuals rather than about their impact. At JumpStory we are entrepreneurs and marketers by heart, and we know that both groups spend way too much time searching for authentic images. We want to solve their problem by making it super easy to find authentic visuals - and at the same time helping out with predicting which photos will actually create the desired results”.

“We’ve rethought the entire process from scratch, and are applying AI in order to simplify and improve the experience. Matching images with texts automatically, and in an intelligent way, is one element of this. Using AI to filter out the more fake-looking photos and instead giving them more authentic visuals is also valuable to marketers."

Jumpstory aims to disrupt the $3 billion industry with its AI-powered subscription platform, using neuromarketing principles and a ‘works where you do approach’.

The rolling out of the startup’s AI features in 40 new languages marks the beginning of a busy 2020 for JumpStory. It plans to further develop the platform’s AI capabilities, improve its bias filter and refine its editing tool. However the overall focus remains the same - to use MarTech to enable storytellers to find just the right image or video in a matter of seconds.

The JumpStory team are also working to integrate the platform into other MarTech tools and platforms so that storytellers can source the images they need without having to leave the application they are working in. A number of important integrations are planned for 2020.

We look forward to the rest of the year and beyond for this innovative startup!

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• #photography
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Published on: 3rd February 2020