Joko - the innovative cashback app

by Startacus Admin
Joko is a Paris-based fintech startup that is aiming to disrupt how consumers have their spending rewarded by retailers
Getting rewarded for buying things is nice. You take your bag of new products and you say, ‘Here is my money’, and they say, ‘Thank you, please take some money for your money’, and...actually getting rewarded for buying things is a little odd. Why not discount? But who cares - rewards are good and help us in our rampant consumeristic ways, buying up as many things that we don’t need as possible.
Paris-based fintech startup Joko is looking to disrupt the way consumers are having their spending rewarded by retailers. This is done through their 1,000+ partner retailers both online and in-store, which is already an unusual bonus for this type of rewards system, via their free app for devices and their browser extension.
All the user needs to do is securely link their bank account to the app or use the Chrome extension and whenever you purchase through those partner retailers, cashback is credited to your Joko account. This can then be used as part of your next purchase at any Joko partner retailer, not only the one you received the rewards from.
Since launching on both iOS and Android in 2018, Joko has had over 500,000 users join and has given back over €1m in cashback rewards. For retailers, partnering with Joko makes acquisition and retainment of new customers easier, because they are entering into a community of sorts. Joko says that they have, on average, halved customer acquisition costs for their partners and ensured a 20% increase in sales, and shopping frequency has also increased.
“No other marketing solution on the market today allows for drive-to-store, on a pay-per-sale model and with an exact measurement of the turnover generated online and offline.” - Nicolas Salat-Baroux, co-founder
In October, Joko announced that it had raised a huge €10m in funding, bringing their total to €12m. This funding will go towards doubling their staff and boosting every aspect of the business to increase adoption.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Thinking about embarking on currency trading? Here are some basic tips that will help you do just that...

Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that...

The lowdown on Fleex, the startup that helps companies provide remote employees with all they need to make working from home more comfortable

Judging panel now revealed for the LEVELUP startup pitch comp for early stage NI startups taking place at Derry & Strabane Enterprise Week - entries open until 10th April

Key speakers, panelists and sponsors announced for the LEVELUP event, taking place on 21-22 April as part of Derry & Strabane Enterprise Week

As we slowly emerge from the pandemic, here is an overview of a few of the key things that you can do to help set the foundation for a stronger year ahead

The lowdown on Leaf Envy, the startup that wants to help us all become plant parents and grow our indoor jungle of dreams...

Make sure that you have happy employees in your startup right from the beginning, by applying some of these basic tips...

"Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs

Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
Published on: 14th December 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Huge rise in dog weddings leads Feast It and Poppy’s Picnic to launch dog wedding planning service 31st Mar 2021 "Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs
- Manual, the innovative Men’s Health platform Raises $30M Series A 31st Mar 2021 Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
- Arbolus raises $6m for AI-driven platform that puts collaboration at the Future of Work 26th Mar 2021 The Barcelona-based startup Arbolus secures funding boost to support the development of its enterprise knowledge sharing platform and its international growth plans
- NI startup pitch competition LEVELUP opens for applications 25th Mar 2021 Interesting and innovative early-stage NI startups now being sought for the LEVELUP pitch competition at Derry and Strabane Enterprise Week