John Lewis Partnership & L Marks back WeFiFo
by Startacus Admin
'Airbnb for your kitchen table' startup WeFiFo have been backed by the John Lewis Partnership and investment specialists L Marks, following WeFiFo’s participation in JLAB, the leading UK retail accelerator programme.
Boosting WeFiFo’s mission to bring social eating and communal dining to the UK and beyond, WeFiFo had previously spent 12 weeks on the JLAB programme, working alongside partners in Waitrose and John Lewis focussing on offering supper clubs and other dining experiences in select Waitrose and John Lewis stores, as well as introducing their partners and customers to the wider WeFiFo community.
And as reported in today's Telegraph, WeFiFo will now gain £100k in investment from the continued partnership, with half coming from the retailer and half from investment specialist L Marks, which runs JLab.
WeFiFo was founded in 2016 to bring about a revolution in social eating, (We featured WeFiFo on Startacus in September). The company, based in 
Sussex, is the brainchild of Seni Glaister, a life-long food enthusiast, entrepreneur and the co-founder of The Book People. Standing for We Find Food, WeFiFo, aims to transform our attitudes towards eating out and is a platform for home cooks, supper club hosts and pop up restaurants to create and host food based events in their own home. WeFiFo markets these events to the hosts’ local community and connects people who love cooking, with those who love eating.
Speaking about the John Lewis Partnership backing WeFiFo CEO Seni Glaister says:
“Investment from the John Lewis Partnership – bringing with it as it does its association with trust, provenance and amazing food quality - is a real milestone for WeFiFo. We believe passionately in our mission to bring people together with food and to combat social isolation through eating together - a partnership with JLP will bring new audiences, talents and influence to bear.”
Going on to say:
“We are to the kitchen table what AirBnb is to the spare room. We want to be at the forefront of a social eating revolution that will see tens of thousands of people across the UK cooking for their neighbours and other guests who will quickly become new friends.”
The JLP investment follows WeFiFo’s recent award success, winning JLAB’s People’s Choice award, the Sussex Life Food & Drink award for Innovation and being shortlisted for the Lloyd’s Bank National Business Awards. Congrats to WiFiFo from team Startacus!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
With more companies turning to influencers to connect with their audience, we ask what makes influencer marketing have such a high impact effect?
Manchester fintech GoodBox, who helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
The startup that has created a 3D product configuration and visualisation platform
.jpeg)
How exactly do you go about finding the best office for your startup? Here's some top advice on finding the right place for you.
We take a look at yulife, a new InsurTech startup shaking up the life insurance sector, with customers earning rewards for healthy activities.
A study recently carried out by Volteface, has been revealed that social media platforms are frequently being used in order to advertise illicit drugs.
When it comes to setting up a startup there are certain things to consider before you set up your business in the city.
The edtech startup that's helping students learn by putting the core syllabus to music
The startup that's creating a learning experience to inspire the next generation of STEM learners, starting with Maths.
Not having the right team is a common reason why startups fail. Here are some of the key personalities and soft skills you'll need in your team.
Published on: 27th November 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Manchester fintech GoodBox hits £2m donated to UK charities 21st Oct 2019 Manchester fintech GoodBox, who helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
- Event at Startup Week Dublin to explore startup collaboration between NI and Ireland 11th Oct 2019 With the impact of BREXIT still very much an uncertainty, our evening event at Startup Week Dublin will explore startup collaboration and opportunities between NI and Ireland.
- Startups shaping future of the smart built environment wanted for RElab programme 8th Oct 2019 Tech startups focused on smart buildings and cities, smart grid, construction tech, predictive maintenance, and other tech solutions - take note!
- Tech startups in telecom infrastructure sought for BT run competition 3rd Oct 2019 BT and the Telecom Infra Project (TIP) have launched the third annual competition for startups in telecom infrastructure
